Beach Read You’ll Get a Charge Out Of

nivea_solar2Skin-care companies don’t usually leap to mind when the words “printing innovations” are uttered, but a recent Nivea ad sets us straight on that this time around.

In Brazil, Nivea commissioned communications agency Giovanni + Draftfcb to create an A4-size ad for their products printed with a solar-energy-capturing material to be placed inside copies of Veja Rio [“See Rio”]. Also affixed to the cardstock was a small USB connector. The idea: encourage Brazilian beachgoers to soak up the rays all day, and use the insert to charge their iPhones while they did.

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It took six months to develop the piece, eight months to produce, and two months to print.

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