Really great parties blend three essential ingredients: mouth-watering food, interesting people and a splash of spirits. And if you’re a brand-marketing agency like Minneapolis-based FAME, an all-important fourth element – the invitation – is key to setting the tone for a fun and entertaining event. Not to mention, it’s the perfect opportunity to let the agency’s creativity shine.
FAME recently received PaperSpecs Gallery’s Take Note Award for the enticing invite created for its annual open house.
“We host a much-anticipated open-house party for our clients, vendors, business partners and other agency friends each year,” says Bruce Edwards, executive vice president and chief creative officer of FAME. “The theme is based on the type of alcohol and food served at the event. This year, with ‘Boardwalk Empire’ being the trendy, hot new show that brought back drinks like Manhattans and Old Fashioneds, we conceived a hush-hush speakeasy called ‘The FAME Laundry House’ — a nod to the 1920s Prohibition where all the secretive partying happened behind closed doors.”
FAME’S concept, copy, iconography, typography, paper selection and printing technique are what made this design stand out. All of the elements involved work together seamlessly to create a modern twist on a classic era.