Catnip-infused Direct Mailer

cat_125Remember that Seinfeld episode when George takes to “leaving on a high note” – just vacating a meeting once he’s said or done something that he knows he won’t top? Ad agency Rethink Canada should really just pack up shop and start their weekend early. You’ve read the headline; you can picture the results. (And if you can’t, you will find a helpful video below.)

The direct-mail piece was for a bulk cat litter warehouse, but really this would work for just about anything. Toss that flyer for the local clothing store in the recycle bin and an hour later you’ll find it on your kitchen floor again, thanks to your feline friends. But heaven help you if you try to take it away…

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