Now THAT'S a Cool Idea

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pop_125Inspired by climbing summer temperatures, Pasadena design studio Farm created a fun, finely detailed self-promo package with locally produced popsicles at its center. With the motto “Seriously, relax,” they expertly packaged eight pops from LA’s Sweet Clementine’s Popsicles in a Pantone rainbow of different-colored cardboard wrappers.

(The icy treats themselves each contained a popsicle stick emblazoned with “Farm” on one end and “A Super Cool Creative Studio” on the other.)

According to the studio:

“A cohesive system was created using a white foam cooler, the signature “Farm Design Blue,” bold modern graphics, cheeky copy and sophisticated printing techniques.”

Check out all of the different printing and packaging techniques below. More photos here.

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