Jessica Hische has created typography for everything from the stylish covers of the Barnes & Noble Classics series to Wes Anderson’s film Moonrise Kingdom. Now the artist-designer continues her domination of the world, one letter at a time, with labels for Mahonia Vineyard’s “clonal series” of pinot noir wines. As The Dieline reports, art director Travis Henry sought out Hische for the project; only 30 cases of each variety were made.
“I created a MV monogram and lettered the clonal variety (the first released was 115) and then worked with their existing branding, adding custom swashes and adjusting the design.”
The label was printed in two-color letterpress with bronze foil.
The use of the contrasting pale teal “V” and other matching accents make for a label that we could, quite frankly, stare at all afternoon.