“If only QR codes could talk, what a wonderful world this would be.” Presumably this was uttered somewhere in Boulder, Colo. – land of hippies and fitness – as this month saw the introduction of “talking” audio QR codes from Boulder company Tokkers.
What might seem like just one more riff on a mostly-pointless marketing trend could actually be the first good QR idea since it left its birthplace in manufacturing. …
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There are some products you see that simply scream “Eureka,” not for what they are, but what they represent. DODOnotes from DODOcase and Mohawk fits that bill well.
DODOnotes are 5 ¼”-x-2 ¾” notebooks that feature a diecut groove on their cover that snuggly holds your iPhone 4 or iPhone 5 in place with the help of an elastic strap. Inside: 30 tear-out pages of Mohawk Superfine paper. The effect is …
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Most designers adore them. Many are hopeless at making them, and all have their favorites. But occasionally we get it wrong and create an identity that is fine aesthetically but somehow scars the psyches of those who see it. In the ’70s and ’80s it was the “satanic” Procter and Gamble logo. And earlier still…that of Screen Gems.
“The S from Hell,” a tongue-in-cheek short documentary that played Sundance and earned …
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It pays to do things your own way. That’s been NewPage’s drumbeat since its introduction last August of Sterling Premium, a premium grade coated sheet without the high-end price tag. To publicize this little shift in the paper business, NewPage decided to place Sterling Premium in the company of four other ventures that do things unconventionally. The result is its SHIFTERS publicity campaign.
While it tells the stories of those four …
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We’ve been on a fast march toward complete self-absorption for the last 15 years or so, hastened most recently by the miracle of the digital press. Earlier this month it was American school yearbooks packed with custom photos and covers tailored to each child. Now the UK is getting personalized bottles of Coke – both of these miracles brought to us by HP’s Indigo presses.
The “Share a Coke …
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Caravaggio, Vermeer, indeed many of the “Old Masters” of painting most-likely used cutting-edge technology of their day to accomplish the precise details we find in their works. While some view this as the art-world equivalent of saying there’s no Santa Claus, others would simply like to have access to that technology for the making of their own works. The gold standard: the centuries-old camera lucida, which projects the image of the painter’s …
