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Attention spans being what they are today, your business card should tell people what you do instantly, which dovetails nicely with this week’s theme: “This is me.” This time around, we get hit over the head with text (in a nice way), rediscover the beauty of National Geographic, and discover a simple but elegant identity for an artist. (Previous Cool Cards of the Week can be found here.)
In an age when the average westerner is bombarded by a veritable fire hose of images every day, crafting a strong identity that sets you apart from the crowd is more crucial than ever. This week we greet a nostalgic event poster with a big, silly grin, drown our sorrows at an Asian gastropub, and marvel over an ever-changing museum identity suite that whisks us through the decades.More »
Something was distinctly different. I couldn’t put my finger on it. Was it the size of the magazine? Nope. Maybe the page count? Nein. The paper? Something was different, but …
Then it hit me: the latest issue of Fine Arts magazine, the magazine for the fine arts museums of San Francisco, was somehow bulkier around the middle and didn’t look as sophisticated as it used to.
The difference: …More »
“You have our attention.” That’s what we are calling this week’s roller-coaster ride into the world of exciting business cards, for reasons that will soon become apparent. This week, we work out with a personal trainer, try not to confuse a Chicago copywriter with a ’70s chart topper, and go all Game of Thrones-y over a vodka brand.More »
Though we’re a tad too young to have enjoyed the mental meltdown of the ’60s, that’s not to say we don’t enjoy having our consciousnesses altered every now and again. This week, we conduct a little exploratory surgery on a psychedelic cat, peek inside someone’s drawers (hey now…), and revisit one of the most mind-blowing films of all time. (Previous Cool Designs of the Week can be foundMore »
By Trish Witkowski
There’s a nasty old rumor running around that gate folds are the most difficult and expensive folds to produce, generating lots of spoilage and requiring manual labor. The rumor has scared scores of designers into avoiding gate folds like the plague.
As a lover of all things folded, and as someone who has dedicated her career to the topic, I decided it was time to stop gate fold discrimination …