By Cyd Peroni
“A lot of what I do is very intuitive. When I work on something that doesn’t feel or look good, I keep working until it does,” says Kevin Cantrell, art director, graphic designer and winner of PaperSpecs’ Take Note Award for Q3 2013.
Two years ago during a Christmas break from his full-time job as art director at Hint Creative in Salt Lake City, he decided he wanted to acquire a new skill: lettering.
“I’ve done lettering before and have a good comprehension of the basics of typography, but I wanted to start an experimental project that would push my abilities to a new level,” says Cantrell.
The Luminares poster, which garnered Cantrell his Take Note Award, is the result of this personal challenge. His passion for the Victorian era’s flowing elegance is evident in the structure of the letterforms he created for the piece.
“It was basically trial-and-error where I learned lettering through hundreds of hours of just making mistakes and hitting my head against the wall until, finally, it just felt and looked right. I learned a lot about balance and consistency with typography and proportion. And that’s really where the project started,” says Cantrell. More »