So what made this quarter’s PaperSpecs Gallery Take Note Award winner a standout? The fleece fabric embedded into the front cover of the Nike Sportswear Fleece Brand AW77 book. This authentic element along with superb printing and design turned highly effective marketing collateral into an artful keepsake.

“I was amazed with the overall quality exhibited by all 10 finalists,” said Tim Larsen, president of Larsen (Minneapolis, MN and Menlo Park, CA) and judge for the Quarter Four competition. “But the Nike piece stood out to me because of that fabric in the front cover. Combined with the use of uncoated paper and the honest photos and illustrations, you’ve got an engaging piece of communication that captures our attention and holds out interest.”

The Inspiration
The design team at Opolis Design Inc. (Portland, OR) that helped Nike launch its fleecewear line knew the marketing materials had to reflect the pride and excitement this sportswear giant was feeling about the product. Read more »