Weekly Paper Inspiration
Remember when smartphone covers first came out and the more creative among us customized them? My niece covered hers with little “diamonds.” Her phone cover was a one-of-a-kind creation that instantly set her apart. Designer Eric Harvey has done that too by personalizing prêt-à-porter business cards.
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This self-promotion piece has an artful format – an accordion-folded string of six panels in an open-ended, kraft-colored paper carrier. The organic look and feel connects with potential and existing customers on all the right levels – interactively, tactilely and visually.
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The communications pieces designed for this international art consultant are as crisp and fresh as the work of a breakout artist hanging on the walls of your favorite gallery. Filled with light and air, the unconventional approach gives the brochure and newsletter a timeless appeal.
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