Paper News

Yupo, its agency and printer got several shout-outs for its Touch of Beauty ad. One came from our friend Deborah Corn at Print Media Centr.

“Touch of Beauty really is a thing of beauty. O’Brien et al. [Yupo’s ad agency of record], Classic Color [the printer] and YUPO have created the perfect storm of creativity. Colliding together and forming something bigger than themselves, they too leave their mark in history one …

Xerox has released a great sample kit (chock full of goodness for your sample file) to celebrate the launch of its new digital offerings:

• Xerox Digital SuperGloss C1S that has a mirror-like glossy finish, and

• 130 lb. Cover Digital Elite Gloss and Silk – a super heavyweight coated stock that’s great for business card, covers and posters.

Xerox Digital Color SuperGloss is a premium cast-coated one-side paper available in 8, 10 and 12 point. …

“I was wondering if you could scan a QR code in a dark bar,” said Christopher Simmons, principal and creative director at MINE http://www.minesf.com/ (San Francisco). “I actually crawled under my desk and tried it. It worked!”

Simmons, guest judge for PaperSpecs Gallery’s Take Note Award, put the Quarter One 2012 winning entry from Fizz Creative (Lakewood, Ohio) through its paces.

“Among the finalists, this was the most surprising piece. …

The Blank Sheet Project announced the launch of “Leave Your Mark,” a new, dedicated place where ambassadors from a wide range of creative disciplines around the world reveal their personal creative influences.

An initiative from Arjowiggins Creative Papers, headquartered in Paris, France, The Blank Sheet Project aims to inspire creative excellence by encouraging individuals and businesses to be more innovative, thoughtful and sustainable.

It asks creative professionals, given a blank sheet of paper “How will you leave your mark?” This …

Neenah Paper has released the Neenah Cabinet for iPad application in Apple’s App Store.

This free app, optimized specifically for iPad, is designed to provide a way for Neenah customers to visually interact with all of Neenah’s paper brands.

“We are committed to using today’s technology to provide designers and printers with cutting-edge tools that make the designer’s job of specifying paper easier, even when they are sitting right in front of their customers. This tool is simple to use …

“The smell of a freshly printed book is the best smell in the world,” says Karl Lagerfeld.

It seems Lagerfeld’s sentiment (pun intended) inspired world-renowned publisher Gerhard Steidl to kick off this project.

Wallpaper* Magazine subsequently commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of its Handmade exhibition in Milan.

The result, hidden inside the pages of a book, is Paper Passion perfume. The …