Tuesday, October 27, 2009
2:00 p.m. Eastern (11:00 a.m. Pacific)
PaperSpecs and Sappi Fine Paper uncover print’s unique role in the marketing mix.
Palo Alto, California – October 8, 2009 – “How can something that does not move be so moving? How can something that makes no sound say so much? That’s the power of print.”
These words from Sappi Fine Paper’s celebrated series “Life with Print” crystallizes the value print offers amid the latest marketing concepts of Integrated Marketing, Multi-Channel Distribution, Viral Marketing and Glance Media.
PaperSpecs’ next Webinar “Life with Print” will uncover the truly unique way print adds value to capturing memories, imagination and attention that build brands, sell goods and deliver corporate messages.
Guest speaker Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper, will demonstrate print’s effectiveness through the use of elements from the highly regarded “Life with Print” series; direct mail, brochures and catalog campaign case studies; and hard data.
“There is a reason why people have been using paper to communicate, document, educate and entertain for over 2,000 years. In short, there never has been, nor will there ever be, anything that can replace the utility and beauty of paper,” says Dejan.
The “Life with Print” Webinar will show how print:
– offers advantages over electronic media
– increases the efficiency of other media
– can be used effectively in conjunction with e-media
– retains its personal attraction with consumers
This Webinar is perfect for designers, advertisers, marketers and media strategists who want to know how to effectively use print within the new marketing business models.
The “Life with Print” Webinar is free for PaperSpecs members. Non-member cost is $19.95. Space is limited, so reserve your seat today at www.paperspecs.com/webinar.
Sappi Fine Paper has been gracious enough to make the “Life with Print” series booklets available to all Webinar attendees. If you register by midnight, October 18, 2009, your booklets should arrive in time for this special event.
About Daniel Dejan
Daniel Dejan is the North American ETC Print and Creative Manager for Sappi Fine Paper/North America. His areas of expertise are value-added marketing, sales and technical consultation, and he conducts educational programs to the print, paper and creative communities. He comes to this position after 30 years as an award-winning graphic designer, art director, creative director, print production manager and buyer. A renowned graphics arts educator, author and consultant, Dejan has judged numerous graphic design and print competitions throughout the country, has written extensively for graphic arts trade publications, and has sat on the boards of several graphic arts associations and companies.
About Sappi Fine Paper North America
Sappi Fine Paper North America is a leading North American producer of coated fine paper used in premium magazines, catalogs, books and high-end print advertising. Headquartered in Boston, Massachusetts, Sappi Fine Paper North America is known for innovation and quality. Its brand names, including McCoy, Lustro Offset Environmental, Opus and Somerset, are some of the industry’s most widely recognized and specified. SFPNA is a division of Sappi Limited (NYSE, JSE, LSE), a global company headquartered in Johannesburg, South Africa, with manufacturing operations on four continents in nine countries, sales offices in 50 countries, and customers in over 100 countries around the world. Learn more about Sappi at www.sappi.com.
Paper professionals worldwide struggle to stay current with paper trends and changes to paper lines. This inspired founder Sabine Lenz to create PaperSpecs, the first independent and comprehensive Web-based paper database. Members have access to the latest swatchbooks and mill promotions, as well as hands-on printing and paper tips. PaperSpecs also distributes a free weekly e-newsletter that shares valuable insight on specifying paper and print buying issues. PaperSpecs is THE online source for paper information. Current. Comprehensive. Convenient.
Copyright 2009. All brand names are the property of their respective owners and may or may not be trademarked.
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