Designing the Whole Package

March 29, 2011
2:00 p.m. Eastern (11:00 a.m. Pacific)

Renowned designer Michael Osborne is the guest speaker at “Designing the Whole Package,” a free webinar hosted by PaperSpecs and Neenah Paper.

Palo Alto, California – March 14, 2011 – We touch it, use it and see it every day. It speaks to us, instructs us, and sometimes even challenges us. It’s packaging – from labels and wraps to boxes and tags.

Guest speaker Michael Osborne, president of Michael Osborne Design and recipient of the AIGA Fellow Award, will discuss the many facets of packaging design at PaperSpecs next free webinar, “Designing the Whole Package.”

“Brand packaging has the daunting task of vying for the hearts and souls of consumers amongst a plethora of competitors, then the products themselves have to absolutely deliver on the brand promise,” says Osborne.

Today, designers are an integral part of this process – creating ever more useful, creative and sustainable ways to protect the goods packages contain, build brand relationships among competing products, give consumers a more aesthetic experience and conserve the resources from which packaging is made.

Using examples of his own award-winning work, Osborne will address these intriguing questions during the hour

  • Is package design a growth area for designers?
  • Can packaging be sustainably designed?
  • What is the designer’s role in creating packaging?
  • How much influence does the designer have in paper selection?
  • Which comes first, the brand or the package?

“The growth potential in consumer-packaged goods (CPG) is tremendous. Due in part to a sagging economy, the demand for lower price, higher quality, and eco-friendly products is significant. The major grocery chains as well as the large independent food retailers, have recognized the need for private label brands as one way to meet these demands while strengthening relationships and trust among their customer base. Of course, these products need to compete on shelf and require packaging to do the job,” explains Osborne.

You don’t want to miss “Designing the Whole Package.” This webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at

About Michael Osborne

Michael Osborne is president and creative director of the San Francisco firm, Michael Osborne Design. Established in 1981, the firm’s work in corporate and brand identity, and package design has garnered awards from all major competitions, and has been recognized by industry publications. Michael’s work is included in the permanent collections of the San Francisco MOMA, the Cooper-Hewitt National Design Museum, and the Smithsonian National Postal Museum in Washington, D.C. He has lectured and been a featured speaker at numerous conferences and design schools. Michael received his undergraduate degree at Art Center College of Design, and his MFA at the Academy of Art University in 2007. In the summer of 2006, Michael was the recipient of the prestigious AIGA Fellow Award.

About Neenah Paper

For over 100 years, Neenah Paper has been a leader in the creation and manufacturing of premium and specialty papers. Known for its ability to marry innovation and technology, Neenah recently redefined digital printing options by introducing the industry’s most comprehensive offering of digital papers – 29 colors, 13 textures and 12 weights, most available in five common digital sizes. In addition to its line of award-winning and versatile digital papers, Neenah brings state-of-the-art technology to its signature brands, CLASSIC, ENVIRONMENT, STARWHITE, NEENAH and SUNDANCE, as well as a host of other fine paper products preferred by graphic designers and printers. The company rounds out its comprehensive portfolio with the manufacturing, marketing and distribution of Crane & Company’s fine business paper brands: CRANE’S CREST®, CRANE’S BOND®, CRANE’S LETTRA® and CRANE’S® Choice Papers. All of the Neenah brands reflect the company’s sustainability commitment and many carry the Green-e, Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885). For more information, visit Neenah’s new website at or call (800) 558-5061.

About PaperSpecs

Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements.


Copyright 2011. All brand names are the property of their respective owners and may or may not be trademarked.


Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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