Free Webinar: "Gift Card Designs that Sell"

Tuesday, May 21, 2013
2:00 p.m. Eastern (11:00 a.m. Pacific)

In this free PaperSpecs webinar sponsored by Neenah Paper, attendees will receive insights on trends in the exploding gift card market, tips on how to design gift cards that will get noticed, and examples of some of the best gift card designs in the industry.

Palo Alto, California – May 8, 2013 – Can you name an activity you engaged in five times in one year? Well … if you’re a consumer in the United States, that activity was purchasing a gift card.

Not surprising really. Gift cards are thoughtful, convenient and can extend a brand’s identity and create customer loyalty. But not all gift cards are created equal.

So how do you create a gift card that stands out in the crowd, drives sales, is environmentally sustainable, extends your brand identity and builds customer loyalty? That’s exactly what PaperSpecs will reveal in its next free webinar, “Gift Card Designs that Sell,” sponsored by Neenah Paper.

“There are specific design attributes that prompt someone to choose the gift card from ABC Retailer rather than XYZ Shop,” says Sabine Lenz, founder of “Our guest speakers, both experts in this highly competitive market, will talk about the products and processes on the cutting edge of gift card marketing.”

Special guest speakers
Jim Moriarty, vice president of Sales for PBM Graphics, and Elizabeth Corbett, director of Sales for New Business Development for Neenah Paper, have both been instrumental in working with their respective companies to develop the products and processes important to the many industries using gift cards.

“The evolution of gift cards has been swift and steep,” says Moriarty. “They’re actually known as stored-value cards now because applications go beyond gift-giving to internal incentive cards, restaurant loyalty cards, e-commerce cards, and hospitality cards.”

“Indeed,” agrees Corbett. “More than $100 billion was loaded onto gift cards in 2012 and have been the most requested item on holiday wish lists since 2007.”

Webinar highlights include:

  • Why Use Gift Cards – 3.4 Billion Reasons and Counting
  • Gift Card Marketing – How to Stand Out in the Crowd
  • Paper Gift Cards – An Environmental Difference
  • Gift Card Design – Drive Sales and Extend Your Brand
  • Creative Carriers – Don’t Ignore this Sales Opportunity

Bonus Gift
All attendees will receive a sample set of gift cards printed on Neenah Paper’s new ENVIRONMENT Retail Card Paper. The paper is made from 40 percent postconsumer content, fully recyclable, Forest Stewardship Council certified, manufactured with Green Energy, and is carbon neutral.

Ten lucky attendees at the live webinar will also be eligible to win a copy of Neenah Paper’s recently released promotion entitled ENVIRONMENT Retail Card Paper – Uncover the Benefits. The promotion contains a full set of gift cards printed with unusual specialty techniques like flocking and holographic foil, all nestled inside a beautiful, french-fold brochure.

Who Should Attend
“Gift Card Designs that Sell” will be of interest and benefit to designers and brand marketers wanting to know more about using gift cards to build customer loyalty and how to design gift cards that stand out in the marketplace.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and results of the most current research.

Thanks to the generous support of Neenah Paper, “Gift Card Designs that Sell” is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at

About Jim Moriarty
Jim Moriarty is the vice president of Sales for PBM, a leader in design and print production of paper-based gift cards, game cards and card carriers. While at PBM, he led the team in the development and brand management of the Ecko Card™ product. Over the last 24 months, he has traveled the United States meeting with corporate sustainability leaders to gain their insight into the merits of a paper-based gift card product. Jim is a successful sales builder with the proven ability to manage, orchestrate, operate sales and service activities for large clients, with many points of contact, and within a team environment.

About Elizabeth Corbett
Elizabeth Corbett is director of Sales for New Business Development for Neenah Paper where she manages the packaging and label sales initiative and team for the premium paper manufacturer. In early 2012, she led the development of Neenah Paper’s packaging and label sales initiative, bringing Neenah Paper’s extensive manufacturing capabilities and exciting products to market to fulfill the needs of such applications as premium labels, bags, hang tags, folding carton, set up boxes, and most recently the gift card segment.

About Neenah Paper
Neenah Paper (NYSE: NP) is an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks, and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT® and CRANE® Papers, and in 2012 the company added the ASTROBRIGHTS® and combined SUNDANCE® Papers with ROYAL Brands to form the new ROYAL SUNDANCE™ Paper Collection. The company also produces envelopes in thousands of unique styles.

Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet™ for Desktop tool and the new Neenah Cabinet™ for iPad, iPhone and Android apps. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. Visit for more information or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Neenah’s blog, Against the Grain.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. You can connect with PaperSpecs on Facebook, Twitter and Pinterest.


Copyright 2013. All brand names are the property of their respective owners and may or may not be trademarked.

Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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