NEWS: Free PaperSpecs webinar reveals 5 marketing trends in the fashion industry that can dramatically enhance print designers’ brand-storytelling abilities

September 19, 2019
2 PM Eastern (11 AM Pacific)
Registration Link:    

Palo Alto, Calif. – September 10, 2019 – No industry moves to meet the needs and passions of its market faster than the fashion world, especially today.

The speed with which it responds to industrial innovations and consumer-habit data also makes it a great place to discover valuable branding and marketing lessons you can use now to maximize the power of your own design work.

In a free, exclusive PaperSpecs webinar, celebrated print educator and designer Daniel Dejan, ETC Print/Creative Manager for Sappi North America, will share examples of how some of the most successful brands in the fashion realm use print to connect with customers in surprisingly effective ways,and explain how you can use them to put your own print work front and center.

“Every time I hear a designer lament how hard it is for them to sell their clients on print in today’s increasingly digital marketplace, I want to tell them that’s your selling point –the beauty and tactile quality of print really stands out today more than ever,” observes PaperSpecs Founder Sabine Lenz. “We can dramatically improve our game byextracting valuable marketing lessons from some of the world’s most successful fashion brands to create the most attention-grabbing
pieces of our careers.

Marketing Fashion – 5 Trends You Can Use
September 19, 2019,
 2PM Eastern (11 AM Pacific)
Registration Link: 


In this free PaperSpecs webinar, Sappi North America ETC Print/Creative Manager Daniel Dejan will demonstrate how savvy fashion companies successfully meet marketing challenges that designers (and their clients) face every day. Along the way you will discover:

  • 5 key marketing trends in the fashion industry
  • How you can use thesetrends to great advantage in your own work
  • Gripping stories of successful fashion brands
  • Ways to use paper and print to tell your brand story
  • Why a multi-sensory approach to marketing is vital in today’s marketplace.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders.Thanks to the generous support of Sappi North America, “Marketing Fashion—5 Trends You Can Use” is free for attendees. Space is limited though, so be sure to reserve your seat today for this special event at


All attendees will receive the beautiful new Sappi promotion “Verticals: Fashion Marketing” after the webinar

About Daniel Dejan

With more than 40 years of design, production, print buying and on-press experience, Daniel Dejan is always ready to share his knowledge about the successful and effective marriage of print and paper. As the face of the ETC (education-training-consulting) Group at Sappi North America, he spends 200 days a year on the road delivering hands-on presentations to designers, printers, corporations and paper merchants, as well as to organizations and events throughout North America,including AIGA, HOW Design Live and more. Daniel is the recipient of numerous awards, including the 2018 Industry Influencer Award from the Printing Industries of New England,and the 2019 Industry Influencer Award from the Graphic Arts Association. As a certified G7 Expert, Dejan is an authority in both Color and Color Management, and is an avid student of color perception and color theory as it relates to branding and printed color reproduction.

About Sappi North America Inc.

Sappi North America Inc., headquartered in Boston, is a market leader in converting wood fiber into superior products that customers demand worldwide. The success of our four diversified businesses –high-quality Coated Printing Papers, Dissolving Wood Pulp, Packaging and Specialty Papers and Casting and Release Papers –is driven by strong customer relationships, best-in-class people and advantaged assets, products and services. Our high-quality Coated Printing Papers, including McCoy, Opus,Somerset, and Flo, are the key platform for premium magazines, catalogs, books, direct mail and high-end print advertising. We are a leading manufacturer of Dissolving Wood Pulp with our Verve brand, a sustainable fiber, which is used in a wide range of products, including textile fibers and household goods. We deliver sustainable Packaging and Specialty Papers for luxury packaging and folding carton applications with our single-ply packaging brands, Spectro and Proto, and for the food and label industries with our specialty papers, LusterPrint and LusterCote. We are also one of the world’s leading suppliers of Casting and Release Papers with our Ultracast, PolyEx and Classics lines for the automotive, fashion and engineered films industries. Customers rely on Sappi for high technical, operational and market expertise; products and services delivered with consistently high quality and reliability; and, state-of-the-art and cost-competitive assets and innovative spirit.

Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered inJohannesburg,South Africa, with more than 12,000 employees and manufacturing operations on three continents in seven countries and customers in over 150 countries. Learn more about Sappi at:

About PaperSpecs is an innovative online hub for brand owners and graphic designers who love, and actively spec, print. Through their acclaimed Paper Inspiration video series, webinars, blog posts and more, PaperSpecs provides inspiration, insights and access to crucial, hands-on tools and resources to help creatives craft printed pieces that WOW. 

You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.


Leave a reply

Your email address will not be published. Required fields are marked *


© 2002 - 2024 PaperSpecs

Log in

Forgot your details?