Free PaperSpecs Webinar:Dimensional Marketing: How To Stand Out in the Crowd

News – For Immediate Release

Free PaperSpecs Webinar
Dimensional Marketing: How To Stand Out in the Crowd
Thursday, July 10, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

In this free PaperSpecs webinar sponsored by Kallima® Paper, guest speakers Rob Kelly and Mary Ann Konishesky from the award-winning company Structural Graphics show designers and marketers how they can create unique dimensional printed pieces that break through the marketing clutter.

Palo Alto, California – June 26, 2014 – What are three creative and effective examples of three-dimensional printed marketing pieces used by some of the world’s most influential brands to engage their audiences?

  • Nationwide’s sales aid featuring LED lighting inside a Popper® mechanism
  • Marc Jacob’s media kit with a cube that pops out when opened
  • Whirlpool’s “magnifying glass” magic reveal trade show invitation

“The biggest problem for marketers today is getting noticed amid all the media channels vying for our attention,” says Sabine Lenz, founder of PaperSpecs. “Three-dimensional print marketing solves that issue because it’s interactive, unique, tactile, and fun.”

PaperSpecs is offering a free webinar to show designers and marketers the range of creative possibilities with three-dimensional marketing.

Dimensional Marketing: How To Stand Out in the Crowd
Thursday, July 10, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link:


Guest Speakers
Structural Graphics, a pioneer in the three-dimensional marketing industry, has been designing and engineering engaging marketing solutions for brand names large and small for over 38 years. The company has been recognized with numerous industry awards for work done with Samsung, Sprint, Nationwide, Whirlpool, GAP Athleta, Chick-fil-A, and others.

“We’ve asked two key creative team members at Structural Graphics – Rob Kelly, senior designer and paper engineer, and Mary Ann Konishesky, business development director – to give us an inside look at how these amazing pieces are conceived and created,” explains Lenz.

Webinar Highlights
During the free webinar, Kelly and Konishesky will show examples of unique dimensional marketing pieces and offer practical tips for creating your own. They’ll answer the questions their clients ask most:

  • How do I use dimensional marketing? (direct mail, sales aid, packaging, point of purchase, lead generation)
  • What format is best for my client? (standard vs. custom)
  • Who uses dimensional marketing? (companies, industries)
  • Is the extra cost worth it? (results, ROI)
  • What design considerations are important? (paper and postage)

“Whether you’re launching a new product, trying to generate sales leads, or working to improve brand awareness, you need to get people’s attention if you want to engage them,” says Konishesky. “Dimensional print continues to deliver results that other forms of electronic marketing simply can’t because digital can’t ‘touch’ an individual in quite the same way.”

Kelly loves manipulating paper into never-before-imagined shapes and draws on his training in electronics and animation to create new uses for his clients’ dimensional pieces. “I’m fascinated by kinetic energy and draw constant inspiration from playthings and magic. Anything that can amuse, surprise or entertain influences my work.”

Who Should Attend
“Dimensional Marketing: How To Stand Out in the Crowd” will be of interest and benefit to designers and marketing professionals wanting to know more about creating unique dimensional print pieces and successfully integrating them into their other marketing efforts.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of Kallima Paper, “Dimensional Marketing: How To Stand Out in the Crowd” is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at

About Rob Kelly
Rob Kelly is a senior designer and paper engineer at Structural Graphics (Essex, CT). Rob is trained in fine art, electronics and animation and is inspired by mechanical, electronic and natural movement. Magic and playthings that amuse, surprise or entertain also influence his work. He’s been making kinetic paper sculpture since long before it was ever called that. If he weren’t at Structural Graphics, he’d likely be designing toys and games.

About Mary Ann Konishesky
Mary Ann Konishesky, director of Business Development at Structural Graphics (Essex, CT), has over 15 years of experience in dimensional print working in marketing, production, operations, and business development. She thinks the variety of challenges she encounters daily is exciting (working on an event invitation for a product launch to partnering with a client to develop a fully integrated lead-generation campaign, combining a dimensional direct mail piece with a landing page and data analytics). In her free time, Mary Ann volunteers for the Connecticut Boat Club.

About Kallima® Paper/Tembec
Kallima® is Tembec’s signature brand of fully bleached, premium coated cover paperboard products used in commercial printing, publishing, prestige packaging, high-impact graphic corrugated containers, point-of-purchase displays, and litho-laminated packaging. FSC®-certified Kallima Coated Cover is ideal for calendars, greeting cards, menus, direct mail, book covers and much more. Kallima helps printers and designers create brighter, more vivid print projects and save on costs without sacrificing quality or creative freedom. All that with the reassurance that they are choosing a product that is made in accordance with the most rigorous responsible forestry standards in the world. To learn more about Tembec and Kallima, please visit

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. PaperSpecs website:

You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.

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Copyright 2014. All brand names are the property of their respective owners and may or may not be trademarked.


Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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