Marketing Fashion – 5 Trends You Can Use
Thursday, September 19, 2019
2:00 p.m. Eastern (11:00 a.m. Pacific)
No industry moves to meet the needs and passions of its market faster than the fashion world, especially today.
The speed with which it responds to industrial innovations and consumer-habit data also makes it a great place to discover valuable branding and marketing lessons you can use now to maximize the power of your own design work.
Join us on September 19th as celebrated print educator and designer Daniel Dejan, ETC Print/Creative Manager for Sappi North America, shares examples of how some of the most successful brands in the fashion realm use print to connect with customers in surprisingly effective ways, and explains how you can use them to put your own print work front and center.
Along the way you’ll discover:
- 5 key marketing trends in the fashion industry
- How you can use these trends to great advantage in your own work
- Gripping stories of successful fashion brands
- Ways to use paper and print to tell your brand story
- Why a multi-sensory approach to marketing is vital in today’s marketplace.
All attendees will receive the beautiful new Sappi promotion “Verticals: Fashion Marketing” after the webinar.
With more than 40 years of design, production, print buying and on-press
experience, Daniel Dejan is always ready to share his knowledge about the successful and effective marriage of print and paper. As the face of the ETC (education-training-consulting) Group at Sappi North America, he spends 200 days a year on the road delivering hands-on presentations to designers, printers, corporations and paper merchants, as well as to organizations and events throughout North America, including AIGA, HOW Design Live and more. Daniel is the recipient of numerous awards, including the 2018 Industry Influencer Award from the Printing Industries of New England, and the 2019 Industry Influencer Award from the Graphic Arts Association. As a certified G7 Expert, Dejan is an authority in both Color and Color Management, and is an avid student of color perception and color theory as it relates to branding and printed color reproduction.