Alluring Labels: How Digital Printing Can Transform Brands
Thursday, November 16, 2017
2 pm Eastern / 11 am Pacific
The perfect label has the power to revolutionize a brand. The designer’s task is to make full use of the label as a marketing tool, whether in large supply or limited quantities. Digital printing gives designers a means to create eye-catching labels in cost-effective ways.
Join us on November 16th as Richard Hatter, the Creative Director of Hired Guns Creative, shares his creative process for designing critically-acclaimed labels and shows examples of his incredible body of work. Hatter’s company Hired Guns Creative provides branding, naming, marketing, and design services to wineries, breweries, and distilleries. They’ve mastered the art of making their labels stand out in a crowded field by bringing a younger, fresher perspective to design that gives their clients their desired outcome.
- Get insights into what it takes to create an award-winning label.
- Learn how to create compelling label designs – even in small quantities.
- Discover how paper choices can impact a label’s effectiveness.
- Understand how to recognize when digital printing is the best strategy to use.
About the Speaker
Richard is an award-winning designer, illustrator, and conceptual thinker. He has 18 years of experience in graphic, print, and web design, as well as creative direction, market strategy and artistic management. He is a graduate of the Graphic Design Program at Malaspina University-College (now known as Vancouver Island University). Richard has worked for several large design firms, first at the production level and then working his way up to Creative Director. He has worked on a wide range of projects, including multi-million dollar accounts for nation-wide clients. He has a black belt in judo and two young children at home.