Cutting Edge Creations:
When Augmented Reality Meets Print
Thursday, January 25th, 2018
2 pm Eastern / 11 am Pacific
Augmented reality—the high-tech merging of the real world and the digital landscape—is poised to be branding’s next frontier. For designers who know how to successfully integrate AR with print, the technology adds another dimension to their creations while allowing new ways to engage and enthrall their audience.
Join us on January 25th as Mike Wilson and Emilee Christianson from Trekk take you on a behind-the-scenes look at how their design agency created an AR promotion that literally brought paper to life. International Paper unveiled their Print Guys AR promotion at Adobe MAX, and it generated excitement and inquiries from marketers and designers who wanted to know what inspired the program and how it was done.
- Exclusive details about how the promotion was created including lessons learned.
- Insight into how augmented reality is changing the design landscape.
- An overview of what designers must know to take advantage of the technology.
- An analysis of what made the Print Guys promotion so effective.
- Tips on how augmented reality can inspire social engagement and help you better connect with your audience.
Added Bonus Gift!
Fifty lucky attendees of the live presentation will receive their very own Print Guy, courtesy of International Paper.
About Michael Wilson
Michael Wilson is the Creative Director at Trekk, a tech-driven creative services agency that counts augmented reality as one of its specialties. An experienced designer, Mike is well-versed in package and booth design, corporate identity development, and creating collateral and campaigns across print and web. He is also adept at creating 3D assets for augmented reality, virtual reality, and 360° immersive experiences. Mike holds a Bachelor of Fine Arts in Visual Communications from Northern Illinois University. Before joining Trekk, he worked at agencies around the region where he developed marketing programs for national and international brands, working with both business-to-business and business-to-consumer clients.
About Emilee Christianson
Emilee Christianson is Senior Account Manager at Trekk, a tech-driven creative services agency. She works closely with Trekk clients to develop and execute a wide range of marketing and technology projects. Managing programs from strategy through tactical implementation and optimization, she draws on her project management skills to keep projects on track and on budget. A skilled presenter, she uses her expertise to introduce clients to new ideas, technologies, and approaches. Emilee holds a Bachelor’s Degree in Marketing/International Business from The University of Alabama.