Adding Heart to Print Design
Thursday, September 28, 2017
2 pm Eastern / 11 am Pacific
Storytelling is one of the most powerful communication vehicles known to man. When effective storytelling is combined with print design, it leaves its audience inspired, motivated and moved to take action. While we are all storytellers, it takes special skills to be storybuilders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it.
Join us on September 28th as Stefan Mumaw, the director of creative strategy at Kansas City’s well-known story shop Hint, uses real-world examples to show how print design, combined with storytelling, can build an emotional bridge between brand and consumer.
- How traditional advertising differs from story.
- The many ways that design can enhance a story’s impact.
- The key ingredients found in any effective story.
- The strategies to building brand stories that are worth sharing.
About the Speaker
Stefan Mumaw is the Director of Creative Strategy at Hint, a Kansas City creative content & experience design shop. He has authored six books, the most recent being Creative Boot Camp, a 30-day crash course on creativity. Previously, he authored Chasing the Monster Idea, co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, as well as Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and been known to embarrass himself and those around him if given the opportunity.