PaperSpecs “Beyond the Tri-fold” Webinar

September 24, 2009
2:00 p.m. Eastern (11:00 a.m. Pacific)

PaperSpecs and Neenah Paper want to free you from your folding rut.

Palo Alto, California – September 1, 2009 – If you’ve been “rolling” along with that tried-and-true tri-fold, but long for something with more flare and excitement, “Beyond the Tri-fold” Webinar will open the creative flood “gates.”

Our guest speaker, Trish Witkowski, is founder of and creator of the FOLDRite system, a 2004 GATF InterTech Technology Award winner. Her passion for folding is only exceeded by her knowledge of the techniques and their potential for creating eye-catching design.

“Folding is one of the most critical steps in the print production process, but it almost never gets the kind of attention it deserves. As a matter of fact, proper planning for folded materials can dramatically improve your finished product—you just need to know what to do to guarantee success!” says Witkowski.

This self-proclaimed “folding fanatic” will cover:

Foldi-ng and Paper (A match made in heaven or hell – it’s up to you.)
– Folding Relations (The eight families you need to know!)
– Folding Compensation (It’s not money, but if you do it wrong, it’ll cost you.)
– Folding Inspiration (You won’t believe your eyes!)
– Folding Lingo  (Speak “fold” with the best of them.)

“The last step in the printing process should actually be the first one designers think about, not only in terms of production, but on the creative side too,” said Sabine Lenz, founder of

“There’s tangible value in knowing as much as you can about folds. Properly preparing files for folded pieces can save you costly fixes. Plus, using a new folding style can breathe fresh life into brochures, flyers and pamphlets.”

So if you’re frustrated with not getting answers about how to set up your files for folding or don’t know what fold choices you may be missing, “Beyond the Tri-fold” is the perfect way to broaden your folding horizons and maximize the “afFOLDable” possibilities.

This Webinar is free thanks to the generous support of NEENAH PAPER. Space is limited, so reserve your seat today at

About Trish Witkowski
Trish Witkowski is Chief Folding Fanatic at the online community She holds a Bachelor of Fine Arts degree in Graphic Design and a Master of Science degree in Graphic Arts Publishing from Rochester Institute of Technology’s School of Printing Management and Sciences (now the School of Print Media). An award-winning designer, she held the position of creative director for Baltimore-based agency BMWW for six years, and has taught design and desktop publishing at the college level. Trish has a specialized expertise in the area of folding and is the creator of the FOLDRite system, a 2004 GATF InterTech Technology Award winner. She serves as finishing editor for Graphic Arts Monthly magazine and has written three books on the topic of folding: “A Field Guide to Folding,” “Folding for the Graphic Arts: A Teacher’s Handbook” and “FOLD: The Professional’s Guide to Folding.” Contact Trish at [email protected].

About Neenah Paper
For over 100 years, Neenah Paper has been an innovative leader in the creation and manufacturing of premium and specialty papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC, ENVIRONMENT, STARWHITE, NEENAH and ESSE, as well as a host of other fine paper products preferred by graphic designers and printers. Neenah’s award-winning and versatile digital papers round out its comprehensive portfolio. Neenah’s sustainability commitment is reflected through the Neenah Green initiative, which includes mill-based solutions for minimizing environmental impact. A proud consumer of Green Energy, Neenah Paper is also a U.S. EPA Green Power Partner, and manufactures many brands carrying the Green-e, Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885). Just last month, Neenah announced their U.S. EPA SmartWay Transport Partnership, ensuring environmentally responsible delivery of their papers. For more information, visit or call (800) 558-5061.

About PaperSpecs
Paper professionals worldwide struggle to stay current with paper trends and changes to paper lines. This inspired founder Sabine Lenz to create PaperSpecs, the first independent and comprehensive Web-based paper database. Members have access to the latest swatchbooks and mill promotions, as well as hands-on printing and paper tips. PaperSpecs also distributes a free weekly e-newsletter that shares valuable insight on specifying paper and print buying issues. PaperSpecs is THE online source for paper information. Current. Comprehensive. Convenient.


Copyright 2009. All brand names are the property of their respective owners and may or may not be trademarked.


Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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