NEWS: PaperSpecs Webinar Provides Inspiration for Creating Captivating Labels in Large and Small Quantities

News – For Immediate Release

Free PaperSpecs Webinar
Alluring Labels: How HP Digital Printing Can Transform Brands
Thursday, November 16, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar, learn how to create seductive labels no matter how small the quantity.

Palo Alto, California – November 7, 2017 – A label has the power to make or break a brand. After all, an effective label not only informs but it attracts and engages its audience even when other items are lobbying for attention. The designer’s task is to make full use of the label as a marketing tool, whether in large supply or limited quantities.

Digital printing gives designers a means to create eye-catching labels smaller quantities of labels in cost-effective ways. In this exclusive webinar, Richard Hatter, creative director for the award winning design studio Hired Guns Creative, will show designers how to turn ordinary labels into masterpieces no matter how small the run.

“Any designer who aims to create compelling labels can benefit from Richard Hatter’s creativity and experience,” says Sabine Lenz, founder of “His award-winning work shows what it takes to transform a brand.”

If you’re ready to up your label game, don’t miss this informative webinar. Your clients will love you for it.

Alluring Labels: How HP Digital Printing Can Transform Brands
Thursday, November 16, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link:


Guest Speaker
The perfect label has the power to revolutionize a brand. Richard Hatter will share his creative process for designing critically-acclaimed labels and show examples of his incredible body of work. Hatter’s company Hired Guns Creative provides branding, naming, marketing, and design services to wineries, breweries, and distilleries. They’ve mastered the art of making their labels stand out in a crowded field by bringing a younger, fresher perspective to design that gives their clients their desired outcome.

Attendees of this webinar will:

  • Get insights into what it takes to create an award-winning label.
  • Learn how to create compelling label designs – even in small quantities.
  • Discover how paper choices can impact a label’s effectiveness.
  • Understand how to recognize when digital printing is the best strategy to use.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of HP Graphics Solutions Business, Alluring Labels: How HP Digital Printing Can Transform Brands is free for attendees. Space is limited, however, so be sure to reserve your seat today for this special event at

About Richard Hatter
Richard is an award-winning designer, illustrator, and conceptual thinker. He has 18 years of experience in graphic, print, and web design, as well as creative direction, market strategy and artistic management. He is a graduate of the Graphic Design Program at Malaspina University-College (now known as Vancouver Island University). Richard has worked for several large design firms, first at the production level and then working his way up to Creative Director. He has worked on a wide range of projects, including multi-million dollar accounts for nation-wide clients. He has a black belt in judo and two young children at home.

About HP Graphics Solutions Business HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. The HP Graphics Solutions Business offers one of the most trusted and diverse portfolios of digital printing solutions, combining superior quality with timesaving operation and proven reliability. More information about HP Graphics Solutions Business and its innovative digital printing solutions are available at

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at

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