Free PaperSpecs Webinar: The Perfect Match: Print and ____

Tuesday, Mar 12, 2013
2 p.m. ET (11 a.m. PT)

In this free PaperSpecs webinar, Daniel Dejan of Sappi Fine Paper will show brand marketers how to use print in combination with other approaches to get the greatest marketing impact for the dollars spent.

Palo Alto, California – February 28, 2013 – Print and social media? Print and mobile apps? Print and video? Print and augmented reality? YES! Savvy brand marketers today know that combining print with other media platforms generates the biggest bang for the buck.

The Perfect Match: Print and ________,” the next in PaperSpecs’ on-going free webinar series will reveal exciting new insight into how marketers are combining print with other media to achieve effective results. During the 60-minute online seminar, special guest speaker, Sappi’s North American ETC Print and Creative Manager Daniel Dejan will:

  • Reveal surprising industry findings about demographic preferences, emotional triggers, browsing and shopping behavior, and niche marketing
  • Share examples that demonstrate how to make print more interactive, visually intriguing and tactile.

“Mar-com managers, ad planners and publishers now have well over 100 media platforms at their disposal. With a plethora of new platforms being declared the ‘next big thing,’ assessing which will survive, who it will appeal to, and how best to spend precious marketing dollars can be a bit like pinning JELL-O to a wall,” says Dejan.

Webinar Highlights
“This webinar is coming at a great time. As the economy is beginning to pick up and brand marketers are responsible as never before with guaranteeing the results of campaigns, this information will show attendees how to build effective marketing strategies that leverage the undisputed strengths of print,” says Sabine Lenz, founder of PaperSpecs.

Special Bonus
As a special bonus, all registrants will be mailed a complimentary copy of “Print &” after the webinar. The Sappi publication offers insight into why a combination of platforms can be the most effective way to achieve marketing goals. “Print &” was designed by award-winning designer Kit Hinrichs of Studio Hinrichs.

PaperSpecs webinars are developed to include highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, results of the most current research, and inspiring real world examples.

Thanks to the generous support of Sappi Fine Paper North America, “The Perfect Match: Print and ________” is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at

About Daniel Dejan
An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is member of Sappi’s ETC Group: Education, Consulting and Training.

Over the past 30 years, Mr. Dejan has written for various graphic arts publications. He served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production.” Mr. Dejan is Certified G7 Expert with a proficiency in Color and Color Management. He has shared his expertise presenting keynote addresses, seminars and workshops for AIGA chapters; the Printing Industries of America; Canadian Printing Industries; IDEAlliance; the IPA; the Spectrum Conference, which he co-chaired in 2007; Print Production Clubs; and Art Directors Club throughout the United States and Canada; national and international print, design and marketing events, conferences and symposiums; as well as in numerous presentations hosted by paper merchants, printers and corporations, which keeps him on the road in excess of 200 days per year much to the chagrin of his family and pets.

About Sappi Fine Paper North America
Sappi Fine Paper North America, known for innovation and quality, is a preeminent North American producer of coated fine and release papers and market pulp headquartered in Boston, Massachusetts. Its coated fine papers, with highly recognized brand names such as McCoy, Opus, Somerset, and Flo, are used in premium magazines, catalogs, books and high-end print advertising. The company is also the world’s leading supplier of release papers for the automotive, fashion and engineered films industries, including the globally recognized Ultracast brand. Sappi’s release papers provide the surface aesthetics for synthetic fabrics used in footwear, clothing, upholstery, and accessories, as well as the textures for decorative laminates found in kitchens, baths, flooring, and other decorative surfaces. An integrated pulp and paper producer, with state-of-the-art pulp mills, Sappi is the third largest seller of hardwood pulp in North America.

Sappi Fine Paper North America is a subsidiary of Sappi Limited, a global company headquartered in Johannesburg, South Africa, with manufacturing operations on four continents in eight countries, sales offices in 35 countries, and customers in over 100 countries around the world. For more information, visit

About PaperSpecs
PaperSpecs  is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. You can connect with PaperSpecs on Facebook, Twitter and Pinterest.


Copyright 2013. All brand names are the property of their respective owners and may or may not be trademarked.

Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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