NEWS: PaperSpecs Webinar Gives Designers Insight into W.A. Dwiggins’ Life and Work and Shares His Strategies for Success

News – For Immediate Release

Unleash Your Genius: Unpacking W.A. Dwiggins’ Success
Thursday October 11, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by Sappi North America, discover how W.A. Dwiggins’ brilliant works can fire up your own creativity.

Palo Alto, California – September 26, 2018 – In search of inspiration? You can’t go wrong when you learn from the best. William Addison Dwiggins, one of the most influential and innovative designers of the twentieth century, made an indelible mark on the field of design. By exploring this master designer’s life and work, you can do the same.

A pioneer in infographics, Dwiggins created brilliant works in calligraphy, textile design, painting, printmaking and sculpture, while designing everything from typefaces to books to marionettes. He worked with four key patrons, one of which was Sappi North America, whose archives were a source for Kennett’s biography of Dwiggins. And, he was even a prolific writer, not only coining the term ‘graphic designer,’ but successfully using satire and humor to promote societal change.

But perhaps more importantly, Dwiggins’ life and work can serve as a source of inspiration. In an exclusive PaperSpecs webinar, author Bruce Kennett will share what designers can learn from the visionary designer, as well as an overview of the full scope and remarkable creativity of Dwiggins’ work.

“Designers can never have too much inspiration,” says Sabine Lenz, founder of “By sharing insights into the extraordinary life and work of W.A. Dwiggins, Bruce Kennett gives creatives the opportunity to learn from one of the best.”

Dwiggins had an impeccable work ethic and he advocated for the highest standards of workmanship and design. If you are ready to emulate him, this webinar is for you.

Unleash Your Genius: Unpacking W.A. Dwiggins’ Success
Thursday, October 11, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link:  

Guest Speaker

Bruce Kennett penned the biography W. A. Dwiggins: A Life in Design to provide an engaging and inspiring overview of the designer’s creative contributions and chronicle his lasting impact on the graphic arts. In this inspiring webinar, Kennett shares many of his personal insights into Dwiggins’ life and work.  When you attend this inspiring webinar you will:

  • Learn how to unleash your own creative genius
  • Discover ways to apply Dwiggins’ creative brilliance to your own work
  • Understand how to leverage your unique skills and voice to produce phenomenal work
  • Come away with new ways to inspire colleagues and clients
  • Be surprised and entertained by interesting facts about W.A. Dwiggins’ life

Bonus gift

Attendees of the live webinar presentation can enter to win one of 100 sets of Dwiggins notecards, courtesy of Sappi North America.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders.

Thanks to the generous support of Sappi North America, Unleash Your Genius: Unpacking W.A. Dwiggins’ Success is free for attendees. Space is limited, however, so be sure to reserve your seat today for this special event at

About Bruce Kennett

New England book designer, photographer, teacher, and author Bruce Kennett has collected the work of W. A. Dwiggins since 1972, and has been writing and lecturing about him since 1980; his articles about Dwiggins have appeared in Parenthesis and Alphabet. Bruce studied calligraphy and book design in Austria with Friedrich Neugebauer and later translated Neugebauer’s The Mystic Art of Written Forms. During the 1980s, he was the managing director of Maine’s renowned Anthoensen Press, and since then has maintained his own studio with clients that have ranged from the Folger Shakespeare Library, Boston College Law School, and the Grolier Club to L.L. Bean and the Mount Washington Observatory. His projects include the design of illustrated books and exhibition graphics and large-scale murals of his photographs. W. A. Dwiggins: A Life in Design is Bruce’s first major work as author. His studio is located in North Conway, New Hampshire.

About Sappi North America
Sappi North America, Inc., headquartered in Boston, is a market leader in converting wood fiber into superior products that customers demand worldwide. The success of our four diversified businesses – high quality Coated Printing Papers, Specialised Cellulose, Release Papers and Specialty Packaging – is driven by strong customer relationships, best-in-class people and advantaged assets, products and services. Our high quality Coated Printing Papers, including McCoy, Opus, Somerset and Flo, are the key platform for premium magazines, catalogs, books and high-end print advertising. We are a leading manufacturer of Specialised Cellulose used in a wide range of products, including textile fibers and household goods, and one of the world’s leading suppliers of Release Papers with our Ultracast, PolyEX, Classics and Neoterix lines for the automotive, fashion and engineered films industries. Our Specialty Packaging products, such as LusterPrint and LusterCote, represent an important asset in the food packaging and labeling industries. Customers rely on Sappi for high technical, operational and market expertise; products and services delivered with consistently high quality and reliability; and, state-of-the-art and cost-competitive assets and innovative spirit.

Sappi North America, Inc. is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 12,000 employees and manufacturing operations on three continents in seven countries and customers in over 150 countries around the world. Learn more about Sappi at:

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at   

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