Free PaperSpecs Webinar:Augmented Reality Made Easy

Tuesday, June 24, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

In this free PaperSpecs webinar sponsored by VMA’s Storyboard, guest speaker Amanda Le of Metaio shows designers and marketers how the latest software makes creating augmented reality easy and affordable.

Palo Alto, California – June 10, 2014 – Generating text messages with real-time lunch specials as a hungry diner walks in the vicinity of your restaurant. Touching an icon on the page of a magazine that activates a three-dimensional, 360-degree view of the hottest pair of block-heel, lace-up pumps.

These are all examples of augmented reality (AR). And to any creative designer and marketer, they represent the pin-tip of possibilities for educating, informing and entertaining customers.

“This is the webinar I’ve wanted to do for some time,” explains Sabine Lenz, founder of PaperSpecs. “Thanks to new software applications, marketers and designers can now create and use augmented reality easier than ever before to help their clients expand sales, demonstrate products, or drive traffic to critical points of contact. AR not only differentiates the companies using it, but those capable of offering it as a service.”

Augmented Reality Made Easy
Tuesday, June 24, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link:

Guest Speaker
Amanda Le is product marketing manager for Metaio, an innovator in AR research and technology. Amanda is an engaging and down-to-earth speaker who researched virtual reality, human-computer interaction (HCI), and gamification while earning her Master of Arts at Stanford University.

“This webinar is going to be a fun and informative hour of exploring AR,” says Le. “Our clients are integrating print and augmented reality in exciting ways, and I know webinar attendees will be surprised at how accessible the technology has become.”

Webinar Highlights
During the free webinar, Le will give the essential intro to AR, show examples of AR and print used together, and then demonstrate the software Metaio developed to create augmented reality.

  • Augmented Reality: a brief introduction
  • AR and Print: how real clients successfully integrate the media
  • Creating AR: a live demonstration

Special Gift
Webinar registrants will receive a complimentary copy of the premiere issue of VMA Storyboard Magazine. The inaugural edition features behind-the-scenes stories of creative projects across all media (including augmented reality) and a “360-Degree” sneak peek inside the studio of award-winning designer Michael Osborne.

Who Should Attend
“Augmented Reality Made Easy” will be of interest and benefit to designers and marketing professionals wanting to know more about easy and budget-friendly ways of integrating augmented reality that can add value and unexpected solutions to their clients’ business challenges.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of VMA’s Storyboard, “Augmented Reality Made Easy” is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at

About Amanda Le
Amanda Le is a product marketing manager for Metaio, a worldwide leader in augmented reality research and technology, where she answers client questions, runs developer competitions, and squeezes in a bit of design, marketing, sales, and developer outreach. Amanda earned her Bachelor of Arts and Master of Arts in Communication at Stanford University while also researching virtual reality, human-computer interaction (HCI) and gamification. She has worked with a variety of teams and companies ranging from the global ecosystems and marketing team at SAP, to the coordinator’s team at VIA, a nonprofit. In her spare time, she practices archery, eats sauceless food and sleeps.

About Storyboard
VMA Storyboard ( is a new approach to covering the creative world across all media, with a focus on the one thing that creatives of every stripe have in common: a need to tell a story in the most efficient and creative way possible. VMA Storyboard is a place to share ideas, get help, get inspired, and show off your creative work – regardless of medium. Here, you’ll find inspiring projects that play smartly across the print and digital worlds.

About Visual Media AllianceVisual Media Alliance (VMA) is a nonprofit trade association open to companies and individuals in the visual creative, Web media, marketing, and printing businesses located in northern California, central California and northern Nevada. VMA provides a variety of benefits and money-saving programs to help its members become more successful and profitable. Membership benefits include: group health, business and life insurance at money-saving rates; opportunities to network with peers and collaborate with other types of media companies; business services such as a credit union, payroll service and collection letters; discounts on business essentials like software and office supplies and educational programming; personal and professional development programs for both owners and employees; business-centric education that includes dinner meetings, management seminars and classes, webinars, conferences, and hands-on technical training.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. PaperSpecs website:

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Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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