NEWS: PaperSpecs Webinar Showcases How Pop-Ups Can Transform Everyday Design

News – For Immediate Release

Free PaperSpecs Webinar
Pop-Up Magic: Design That Packs a Punch
Thursday, October 27, 2016
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by Iggesund Paperboard, learn how pop-ups can add intrigue and wonderment to everyday designs.

Palo Alto, California – October 7, 2016 – There’s nothing more boring than a predictable design. With the power of pop-ups, you never have to worry about being predictable again. Whether you’re working on a card, book or brochure project, pop-ups add a magical twist to everyday design.

But how do you develop a powerful pop-up? Designer and paper engineer Iain Smyth, who has a wealth of experience in creating novelty books and pop-up innovations, will walk you through the process of creating designs that take an unexpected twist.

“There is an element of excitement and discovery when a recipient interacts with a pop-up,” says Sabine Lenz, founder of “With these intriguing examples and expert tips from Iain Smyth, designers will come away with new ideas for projects guaranteed to make a lasting impression.”

Are you ready to infuse your projects with a touch of unpredictability? This webinar will give you guidelines for creating pop-up designs that enthuse.


Pop-Up Magic: Design That Packs a Punch
Thursday, October 27, 2016

2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link:


Guest Speaker
As a paper engineer, Iain Smyth has the intricacies of creating amazing pop-ups down to a fine art. In Pop-Up Magic: Design That Packs a Punch Smyth takes you behind the scenes to see how his creations go from initial sketch to pop-ups that amaze every time.

Webinar Highlights
Highlights of this presentation include:

  • Why you should capitalize on the pop-up trend right now.
  • The steps to creating a pop-up that thrills.
  • Guidelines for picking the right paper for your pop-up project.
  • An overview of the printing and production processes involved.
  • Examples of pop-up designs that will intrigue and inspire you.

Added Bonus Gift One of Smyth’s most impressive creations is the water lily, a pop-up concept inspired by an animation that Andreas Östlund at Magoo 3D Studios created for Iggesund Paperboard. They then asked Smyth to bring the animated water lilies to life. Smyth’s water lilies were so popular that when they were shown in Iggesund’s booth at Luxe Pack Monaco, three ‘disappeared’ within the show’s first hour.

Attendees of Pop-Up Magic: Design That Packs a Punch will have the chance to construct one of these must-have water lilies of their own. One hundred lucky attendees of the live webinar will receive this special gift from Iggesund Paperboard.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of Iggesund Paperboard, Pop-Up Magic: Design That Packs a Punch is free and open to the public. Space is limited, however, so be sure to reserve your seat today for this special event att


About Iain Smyth
Iain Smyth is a paper engineer and designer based in Bristol in the UK.  He works as part of Papersmyths Limited, creating pop-ups for a wide variety of publishers, companies and individuals.

Iain has paper engineered over 50 pop-up books for publishing houses all over the world, working with many authors, artists, and illustrators.  Examples of these are Roald Dahl’s ‘Charlie and the Chocolate Factory’, Raymond Briggs’ ‘The Snowman’, ‘Angelina Ballerina’, ‘Harry and the Dinosaurs’ and many more.

He has written, illustrated and paper engineered many of his own original pop-up books which have been printed in numerous languages – achieving print runs in the hundreds of thousands.

Working at Papersmyths, Iain has created pop-ups for many large companies – Harrods, Sky, RedBull, Nespresso, Iggesund Paperboard etc.  These pop-ups are used as promotional material and include brochures, invitations and Christmas cards.

With knowledge and experience born of many years in the industry, Papersmyths’ services cover all stages of pop-up production, the first creative ideas, costing and budgeting, the design and paper engineering, the technical aspects of paper stock choice, handling co-editions, proofs, on-press sign off, printing, hand assembly, advance copies, safety testing, packing and shipping of the finished items.

Iain is conversant with all pop-up mechanics and has invented several of his own. He was originally trained as a graphic designer, and worked in many areas: corporate branding, logos, web design, flash animation, design of presentation material, working closely with the marketing departments of major companies. With a keen interest in three dimensional items Iain specializes in paper engineering and the world of pop-ups.

About Iggesund Paperboard
Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s most sustainable companies, recently listed on the United Nations Global Compact Index. Iggesund Paperboard’s turnover is close to $650 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than $ 400 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund Paperboard and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund Paperboard was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1400 people.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at

You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.

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Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152











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