NEWS: PaperSpecs Webinar Gives Designers Tips on Improving Their Letterpress Creations from a Master of the Craft

News – For Immediate Release

Live from the Letterpress Revolution
Thursday, November 8, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by Neenah, explore the power and sophistication of letterpress from a master of the craft, and discover how it can bring out the best in your own design work. too.

Palo Alto, Calif. – October 23, 2018 – In a world grown increasingly smooth and polished, nothing stands out quite like letterpress. From elegant playing card packages to sumptuous business cards with deep impressions, letterpress ia remembered by everyone who encounters it. Though nearly 600 years old, the technique is enjoying something of a renaissance today.

In an exclusive PaperSpecs webinar, Ben Levitz, founder of the inspiring Minnesota letterpress shop Studio On Fire, takes you on a wild ride through the art form in all its variations: from wood cuts and hand-set type to prints made by…steamrollers?

“There’s just something about letterpress, isn’t there,” observes PaperSpecs Founder Sabine Lenz. “No matter how sophisticated offset and digital printing get, letterpress, with its handmade quality and the fingertip-pleasing impressions it leaves, communicates the designer’s thoughts and intentions on an almost spiritual level.”

But to get the most out of letterpress, you have to know what it’s great at, what it isn’t, and how to make your own design work play to the many strengths of this timeless medium.

Live from the Letterpress Revolution
Thursday, November 8, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/webinar  

In this free PaperSpecs webinar, Ben Levitz will call on Studio On Fire’s 19 year history of producing some truly outstanding letterpress pieces to:

  • Explain what letterpress is…and what it isn’t
  • Highlight what it does really well
  • Reveal the types of papers you should use
  • Share stunning examples of the craft
  • Explore letterpress’ role in print today.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders.

Thanks to the generous support of Neenah, “Live from the Letterpress Revolution” is free for attendees. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.

About Ben Levitz

Starting his career as a graphic designer, the Studio On Fire founder spent nearly a decade working with design leaders at the Kilter, Larsen, and Carmichael Lynch Thorburn design agencies. His creative expertise has focused on design as a branding tool for a large and varied list of national companies with work consistently appearing in award shows, as well as publications of AIGA, Communication Arts, Graphis, Print magazine and the Type Directors Club annual. He has also served as an adjunct faculty member at the College of Visual Arts teaching advanced typography course work. Ben’s tactile design sensibility led to the founding of Studio On Fire in 1999 with the vision of uniquely combining design and print craft. With a growing letterpress shop, Ben left the agency world in 2006 to run the studio full time. Its capabilities now encompass specialty pressure-based printing, including letterpress, foil stamping and engraving. The 20-person Minnesota-based company currently produces its own design work and projects in addition to a massive amount of custom printing work for an impressive list of agencies and design firms worldwide. Making stuff that people actually want, and doing it with love and an expert eye toward detail, is what the studio is all about.

About Neenah

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market-leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers as well as offering brands suited to letterpress including CRANE’S LETTRA® and newly released NEENAH® Cotton Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah Packaging provides unique and sustainable packaging papers, boards and labels as well as custom solutions for premium and luxury packaging. With multiple manufacturing facilities, prime importance is placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah, call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at www.paperspecs.com.   

You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.

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