NEWS: PaperSpecs Webinar Explores Myths About Paper and Other Urban Legends

News – For Immediate Release

Free PaperSpecs Webinar
Fact or Fiction: Paper Myths and Other Urban Legends
Thursday, June 7th, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by Sappi North America, a master designer will have you re-thinking what you know about paper — and life.

Palo Alto, California – May 12, 2018 – Have you ever wondered if a chameleon really changes colors to match its surroundings or whether we really only use 10 percent of our brains? Are you ready to rethink what you know about life – and paper?

One of the most effective ways for designers to communicate good ideas is to pick the perfect paper for the project. But there are a number of myths about paper that can get in a designer’s way.

In this upcoming webinar, AIGA medalist Kit Hinrichs, who has more than four decades of experience working on award winning designs using a multitude of papers, will dispel those myths, and shed light on some other fascinating urban legends that abound.

“There are so many myths that can get in our way,” says Sabine Lenz, founder of PaperSpecs.com. “With his breadth of experience, Kit Hinrichs dispels some of the common misconceptions about paper that can hold designers back while sharing the surprising truth about some fun urban legends along the way.”

Not only will you come away with the knowledge to confidently choose the right paper to thrill your audience and stay within budget, but this webinar will challenge some of your long-held beliefs about life.

Fact or Fiction: Paper Myths and Other Urban Legends
Thursday, June 7th, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/

Guest Speakers
While it can be tempting to jump on the latest trends, designers must consider such factors as what paper is best for the client, what will make the biggest impact on the audience and how to keep the project from going over budget. Kit Hinrichs will dispel some common myths about paper and give you the guidance to choose the paper that will meet all of your design goals. In this informative webinar, you will:

  • Discover the impact that colors, size, and paper have on overall messaging.
  • Learn how to choose between coated and uncoated papers to get the results you want.
  • Come away with a proven method for choosing the right paper no matter how small your budget.
  • Get tips on determining what paper choice will impress the pickiest of clients.
  • Learn the truth about some of the most fascinating and widely-believed urban legends.

Added Bonus Gifts
Everyone in North America who signs up for the webinar will receive a copy of True or False, a guide that challenges preconceived notions about paper and other urban legends that you probably thought were true, courtesy of Sappi North America. A lucky 100 live attendees will also receive a free typography calendar designed by Kit Hinrichs on McCoy Matte paper.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders.

Thanks to the generous support of Sappi North America, Fact or Fiction: Paper Myths and Other Urban Legends is free for attendees. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup/.

About Kit Hinrichs
Kit Hinrichs studied at Art Center College of Design in Los Angeles, California. He served as principal in several design offices in New York and San Francisco, and spent 23 years (1986–2009) as a partner of Pentagram, an international design consultancy, before opening Studio Hinrichs, an independent design firm in San Francisco, in 2009. His design experience incorporates a wide range of projects, including corporate communications, brand development, promotion, packaging, catalogs, environmental graphics, editorial and exhibition design. In addition to teaching at the School of Visual Arts in New York, the California College of Arts in San Francisco and the Academy of Art in San Francisco, Kit has been a guest lecturer at the Stanford Design Conference, AIGA National Conferences, the HOW Conference, Art Center College of Design, and numerous other design associations and universities worldwide. His work is included in the permanent collections of the Museum of Modern Art, New York; the San Francisco Museum of Modern Art; LACMA; the Denver Museum of Design, and the Library of Congress. He is co-author of five books, including Typewise, Long May She Wave and The Pentagram Papers. Throughout his career, he has co-founded @issue: The Journal of Business and Design, chaired the AIGA California Show (the first regional show in AIGA’s 100-year history), co-chaired the Alliance Graphique Internationale San Francisco Congress, chaired the AIGA Business Conference and San Francisco Design Lecture Series and launched the @issue Design Conference. Kit is a recipient of the prestigious AIGA medal, in recognition of his exceptional achievements in the field of graphic design and visual communication. He is also a past executive board member of the American Institute of Graphic Arts, a member of the Alliance Graphique Internationale, and a trustee of Art Center College of Design.

About Sappi North America
Sappi North America, headquartered in Boston, is a market leader in converting wood fiber into superior products that customers demand worldwide. The success of our four diversified businesses – high quality Coated Printing Papers, Specialised Cellulose, Release Papers and Specialty Packaging – is driven by strong customer relationships, best-in-class people and advantaged assets, products and services. Our high quality Coated Printing Papers, including McCoy, Opus, Somerset and Flo, are the key platform for premium magazines, catalogs, books and high-end print advertising. We are a leading manufacturer of Specialised Cellulose used in a wide range of products, including textile fibers and household goods, and one of the world’s leading suppliers of Release Papers with our Ultracast, PolyEX, Classics and Neoterix lines for the automotive, fashion and engineered films industries. Our Specialty Packaging products, such as LusterPrint and LusterCote, represent an important asset in the food packaging and labeling industries. Customers rely on Sappi for high technical, operational and market expertise; products and services delivered with consistently high quality and reliability; and, state-of-the-art and cost-competitive assets and innovative spirit.

Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 12,000 employees and manufacturing operations on three continents in seven countries and customers in over 150 countries around the world. Learn more about Sappi at: www.sappi.com.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.

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