Thursday, December 11, 2012
2 p.m. Eastern (11 a.m. Pacfic)
PaperSpecs and Neenah Paper present the free webinar: Uncoated Paper’s Identity. A dynamic pair of speakers will share inventive examples of successful corporate identity pieces and offer expert advice on printing and designing with uncoated papers.
Palo Alto, California – November 30, 2012 – From the luscious textures to the myriad color choices, uncoated papers have long been a favorite among cutting-edge creatives. But there’s even more to get excited about these days thanks to the latest developments in papermaking and printing technologies.
“It’s time to bust those old myths about uncoated paper once and for all,” says Kristopher Gasch, director of Marketing at Fey Printing. “The ways designers can use uncoated paper to translate a brand’s identity are virtually unlimited today.”
Gasch, along with uncoated paper expert Tom Wright, senior director of Design at Neenah Paper, will lead PaperSpecs’ next free webinar, Uncoated Paper’s Identity.
These industry-leading experts will offer best-practice tips and tricks for creating files, give pointers on how and when to choose uncoated papers, and share some of today’s most visually exciting and successful examples of corporate identity pieces printed on uncoated paper.
Here’s some of what attendees will hear during this inspirational and information-filled session that focuses on business cards and corporate identity:
The Truth about Uncoated Papers
- Can I digitally print my business cards?
- Uncoated, smooth, pearlized, textures: why the difference?
- What will my 4-color look like on uncoated?
Tips for Uncoated Paper
- Specifying textures and colors to enhance business identities
- Perfect pairing with specialty printing processes (letterpress, foil, engraving, emboss, and more)
- Envelopes: a match made in designer heaven
- Business card trends and tricks in duplex laminating
- Expanding the identity suite – more business more money
- How to maximize the use of colors, weight and textures
Selecting Uncoated Paper
- How and when to choose uncoated
- Uncoated as extension of the company identity
- Personalized vs. Mass Commercialized
“Designers don’t necessarily need to know the technical nitty-gritty, but we do need to understand what’s creatively possible and what drives marketing impact for those all-important branding projects,” says Sabine Lenz, founder of PaperSpecs. “This webinar will offer invaluable insight into how uncoated papers are being used to communicate brand messages and values in every market.”
Thanks to the generous support of Neenah Paper, the Uncoated Paper’s Identity webinar is free. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.
About Kristopher Gasch
Kristopher Gasch is director of Marketing at Fey Printing in Wisconsin Rapids, Wisconsin. Representing the third generation in a family-owned business, he also manages print accounts across the country for clients in the food service, paper manufacturing, retail packaging, and graphic design industries. Fey Printing’s five divisions are located in Wisconsin Rapids, Wisconsin and serve clients across the United States, Canada, South America and Western Europe. Providing solutions for offset, digital and letterpress printing as well as bindery services, graphic design and a fulfillment center, Fey Printing has partnered with companies, designers and print buyers for 80 years.
About Tom Wright
Tom Wright is the senior director, Design and Advertising for Neenah Paper worldwide. With over 25 years of hands-on experience in design, a passion for fine paper, and delight in value-added printing, he has continued to build Neenah’s leadership brand in the creative marketplace. Over the years, he has collaborated with a lengthy list of incredibly talented designers. Through the efforts of their collaboration, they have created and printed literally hundreds of award-winning paper promotions and annual reports, interior spaces, tradeshow displays, and more, which have appeared in nearly every major design and design publication competition.
About Neenah Paper
Neenah Paper (NYSE: NP) is an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks, and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT® and CRANE® Papers, and in 2012 the company added the ASTROBRIGHTS® and combined SUNDANCE® Papers with ROYAL Brands to form the new ROYAL SUNDANCE™ Paper Collection. The company also produces envelopes in thousands of unique styles.
Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet™ for Desktop tool and the new Neenah Cabinet™ for iPad app. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. Visit Neenah Paper for more information or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Neenah’s blog, Against the Grain.
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. You can connect with PaperSpecs on Facebook, Twitter and Pinterest.
Copyright 2012. All brand names are the property of their respective owners and may or may not be trademarked.
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