NEWS: PaperSpecs Webinar Showcases How Personalization Can Help Designers Create a Bigger Impact

News – For Immediate Release

Free PaperSpecs Webinar
Up Close and Personal: Building Connections with Design
Thursday, March 29, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by Canon Solutions America and presented by MindFire, Inc., discover how personalized design techniques can enhance your message and enthrall your audience.

Palo Alto, California – March 14, 2018 – An effective design communicates with its audience, but what happens when different members of your audience have varying needs? With personalized design and messaging techniques, you can give your customers what they want every time.

Variable data printing lets you personalize each printed piece to tailor graphics, text and the message itself to the specific needs of your audience. In this exclusive webinar, marketing experts Joe Manos and Ramin Zamani of MindFire, Inc. will show you how to unleash the power of variable data printing and other personalization techniques to wow your audience and deliver higher conversions for your customers.

“Personalized design and messaging can excite customers and energize marketing campaigns,” says Sabine Lenz, founder of “With these insights from Joe Manos and Ramin Zamani, designers will come away with novel ways to connect with an audience and create more value for their clients.”

If you want a more authentic and personal connection with your audience, this webinar is for you.

Up Close and Personal: Building Connections with Design
Thursday, March 29, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link:

Guest Speakers
The best marketing campaigns appeal to the audience’s unique needs, tastes and preferences. Joe Manos and Ramin Zamani will share their wildly successful strategies and show why personalized design and messaging matters.

In this informative webinar, you will:

  • Learn how to incorporate personalized design techniques into your projects.
  • Discover what today’s customers are looking for from their designers.
  • Understand why great design knows no boundaries.
  • See first-hand how to create more value for your customers using variable data and personalized messaging.
  • Explore emerging trends that designers can tap into.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders.

Thanks to the generous support of Canon Solutions America, Up Close and Personal: Building Connections with Design is free for attendees. Space is limited, however, so be sure to reserve your seat today for this special event at

About Joe Manos
Joe Manos is Executive Vice President at MindFire (, a marketing automation SaaS company based in Irvine, CA. Joe has over thirty-five years of experience successfully leading and growing technology companies, including three decades of senior management experience, delivering exceptional results and innovative programs. An experienced entrepreneur, sales executive and marketer, Joe is a recognized strategic leader responsible for revenue growth of business, an educator and speaker on marketing efficacy, as well as a marketing strategist working with marketers across the globe to deliver optimized results.

About Ramin Zamani
Ramin Zamani is Vice President of Agency Services at MindFire (, a marketing automation SaaS company based in Irvine, CA. He leads the MindFire Agency team, a group of talented digital marketing experts who use the latest technologies to build highly effective marketing campaigns for modern digital agencies and commercial printers. Ramin has worked both as an executive and as a marketing consultant with some of the largest national and global brands like HP, Toshiba, Nokia, Ferrero, Nestlé, and BenQ — helping them develop strategic marketing plans and execute multi-channel campaigns. Ramin holds an MBA from Industrial Management Institute, an M.S. in Biomedical Engineering from Amirkabir University of Technology, and a B.S. in Mechanical Engineering from K.N.Toosi University of Technology. Visit to find more and contact him.

About Canon Solutions America
Canon Solutions America, Inc., a Canon U.S.A. Company, provides industry-leading enterprise, production print, and large format solutions supported by exceptional professional and technical services. With the combined technology offerings of Canon and Océ, Canon Solutions America helps companies of all sizes improve efficiency, be environmentally conscious, and control costs through high volume, continuous feed, digital and traditional printing, and document management solutions. Canon Solutions America is headquartered in Melville, NY and has offices across the United States. Learn more at

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at

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