Free PaperSpecs Webinar:New Design Tools for Digital Print

Tuesday, April 23, 2013
2:00 p.m. Eastern (11:00 a.m. Pacific)

In this free PaperSpecs webinar sponsored by HP Graphic Arts, designer Erik Toth and digital paper expert Chris Harrold, will offer practical how-tos and design inspiration for today’s newest digital printing techniques – white ink, raised print and textured effects.

Palo Alto, California – April 12, 2013 – Start your creative engines! Thanks to the hottest new digital printing technologies and substrates, special effects like white ink, raised print and textured effects are available to designers with all of the benefits that digital provides: quick turnaround times, personalized designs and shorter, more targeted runs.

“I’m thrilled by how far digital print has come … quality, special effects, personalization, dimensionality, paper choices! The design palette seems to expand by the day, and designers are hungry for tips and techniques on how to use options like the beautiful digital ink effects and the ever-expanding paper offerings to their best advantage,” says Sabine Lenz, founder of PaperSpecs.com. “Our next free webinar will show them just how to do that!”

Hot New Design Tools for Digital Print
Tuesday, April 23, 2013
2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link: www.paperspecs.com/webinar.

From using white ink to creating unique tactile effects like raised print, all with the Adobe Creative Suite, special guest speaker and designer Erik Toth is an expert ready to share his innovative and proven methods for designing in the digital print world.

“Take the exciting new HP Indigo ElectroInk. It has the unique property of being a digital ink that allows the properties of the substrates to show through – similar to how a conventional press ink would act,” explains Toth. “This means designs can be truly enhanced by the substrates a designer chooses. Think dark substrates with white ink; metallic pearlescents, photo lustre paper, textured substrates, metallic substrates, etc.”

From the importance of choosing the right paper to the best substrates and paper weights for maximizing special ink effects, Mohawk VP Chris Harrold will reveal the world of creative possibilities for communicating brand messages and identities.

“Choosing the right digital paper or substrate is a critical component of the design process,” adds Harrold. “New fine digital papers, specialty inks and printing technologies have expanded the creative palette in ways never possible before. High quality, the ‘wow’ factor and rich, accurate color are all available to designers now with the flexibility that digital printing provides.”

Special guest speakers
S. Erik Toth is the owner and creative director at Se Toth Design, a design agency that, among other creative services, specializes in design for digital printing from digital presses to grand format print.

Over the course of his career, Toth’s work has ranged from brand identity to full-scale store prototype design for some of the largest retail brands in the world. Because of his diverse array of experience within many aspects of the creative industry, Toth is valued for his out-of-the-box thinking and ability to stay on the cutting edge of new print and media technologies.

Chris Harrold, VP, Business Development at Mohawk, has been on the front lines of the digital printing revolution. He turned his passion for photography and his background in education into a fulfilling career shaping the changing digital photo and publishing segment. Harrold speaks widely, educating audiences of designers and brand marketers on the subject of digital printing capabilities and creative possibilities when combining beautiful substrates with cutting-edge technologies.

Webinar highlights include:

  • How to design with new digital special effects
  • How to choose the right digital substrate
  • How to combine new digital print techniques and substrates
  • How to achieve multiple visual effects with white ink
  • How to create files for digital print effects

Who Should Attend
“Hot New Design Tools for Digital Print” will be of interest and benefit to designers and brand marketers wanting to know more about the creative possibilities and practical applications of using the latest digital printing techniques (white ink, raised print and textured effects).

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and results of the most current research.

Thanks to the generous support of HP Graphic Arts, “Hot New Design Tools for Digital Print” is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.

About S. Erik Toth
S. Erik Toth is the owner and creative director at Se Toth Design www.setothdesign.com, a design agency that, among other creative services, specializes in design for digital printing from digital presses to grand format print. With over 17 years of experience working in a wide variety of creative disciplines, he began his career working as a production designer at a digital production studio and never forgets that the core of every great design is the reality of designing for real-life production without compromising on an engaging design. His work ranges from brand identity to full-scale store prototype design for some of the largest retail brands in the world. Because of his diverse array of experience within many aspects of the creative industry, he is valued for his out-of-the-box thinking and ability to stay on the cutting edge of new print and media technologies.

About Christopher Harrold
Chris Harrold is the vice president of Business Development for Digital at Mohawk. In this role, he is responsible for identifying and developing strategic business opportunities within the evolving print, publishing and photo markets. Chris joined Mohawk in 1990 as district sales manager, and in 1999 assumed the responsibility for the Mohawk Digital Papers portfolio. Chris has been published in a variety of industry journals and speaks extensively on the topic of digital printing and papers. He holds a masters degree from the College of Imaging Arts and Sciences at Rochester Institute of Technology and lives in Troy, NY.

About HP Graphic Solutions
HP Graphic Solutions offers one of the most trusted and diverse portfolios of digital printing solutions, combining superior quality with timesaving operation and proven reliability. The HP Graphic Arts portfolio is backed by the strength of HP, the world’s largest technology company, which strives to simplify the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP Graphic Arts and our innovative digital printing solutions are available at http://www.hp.com/go/graphicarts.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. You can connect with PaperSpecs on Facebook, Twitter and Pinterest.

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Copyright 2013. All brand names are the property of their respective owners and may or may not be trademarked.

Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152

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