Tuesday, February 26, 2013
2:00 p.m. Eastern (11:00 a.m. Pacific)
PaperSpecs and Neenah Paper bring color design and marketing expert Jack Bredenfoerder to the free webinar event, “Composing Your Color Story,” where he will reveal how designers can use his unique story-building techniques to create successful color strategies.
Palo Alto, California – February 13, 2013 – What would change if designers built their color palettes in context, much as a musician selects notes for a score or a chef chooses spices for a meal? Would the design’s impact be more powerful … its effect more enduring?
Jack Bredenfoerder, director of BV Color Strategy and special guest speaker at “Composing Your Color Story,” believes emphatically that it would.
“Composing Your Color Story,” the next in PaperSpecs’ on-going free webinar series, will be held Tuesday, February 26, 2013. During the 60-minute online seminar, Bredenfoerder, a seasoned color design and marketing professional, will:
- Reveal new insights into color theory (Have we placed too much emphasis on individual colors and their meaning?)
- Provide unique tips and tools for achieving true color expression (Do you know how to use visualization to put colors together), and
- Show examples of successful color stories (What would a palette focused on the major colors of 2013 look like?).
“Colors are often translated into design as one-dimensional personalities (blue is trustworthy, pink is feminine, purple is regal) that come together through a wheel of primary, secondary and complimentary relationships,” says Sabine Lenz, founder of PaperSpecs. “Jack thinks about color strategy in a really different way. He uses an emotional color wheel and the context of a larger story to create compelling color palettes that convey memorable brand messaging and identity.”
- Five Elements of Successful Color Strategy
- Color as the Spice of Design
- Building a Color Story through Visualization
- Finding Inspiration for Color Spaces
- Palette Examples – Simple, Proportioned
- Branding – Color Themes are Product Pillars
“Attendees will come away inspired to create color strategies as if they were blending a fine wine or mixing a rare perfume or composing a great symphony,” says Bredenfoerder.
Who Should Attend
PaperSpecs webinars are developed to include highly useful and easily implemented tips, cutting-edge perspectives from creative thought leaders, and inspiring real world examples.
“Composing Your Color Story” will be of interest and benefit to designers, brand managers, marketing professionals, color enthusiasts, and those involved in developing, implementing and evaluating color strategies.
Thanks to the generous support of Neenah Paper, “Composing Your Color Story” is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.
About Jack Bredenfoerder
Jack Bredenfoerder, a seasoned color design and marketing professional, is the director of BV Color Strategy. He spent more than 20 years as a design director for Landor Associates, where he specialized in color strategy, trends and forecasting. Jack’s years of experience as well as his insight and passion for color are most useful when there is a need to make reasoned, informed decisions about the use of color in any industry setting or circumstance. Jack’s perspectives on color have been featured in leading business, consumer and design-industry trade publications including the Financial Times, the New Yorker, Communication Arts, ID and Advertising Age. He has also been a contributor to HGTV. Jack has presented on color theory, strategy and trends to a broad range of professional organizations including the American Society of Interior Designers, The Event Design Forum, and the Color Marketing Group. He is also a frequent guest speaker at HOW’s Conferences in the United States and internationally. Annually, Jack develops trend and color forecasts that serve as an invaluable reference for a wide variety of branding initiatives, from consumer goods to pharmaceuticals.
About Neenah Paper
Neenah Paper (NYSE: NP) is an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks, and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT® and CRANE® Papers, and in 2012 the company added the ASTROBRIGHTS® and combined SUNDANCE® Papers with ROYAL Brands to form the new ROYAL SUNDANCE™ Paper Collection. The company also produces envelopes in thousands of unique styles.
Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet™ for Desktop tool and the new Neenah Cabinet™ for iPad app. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. Visit Neenah Paper for more information or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Neenah’s blog, Against the Grain.
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. You can connect with PaperSpecs on Facebook, Twitter and Pinterest.
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