Free PaperSpecs Webinar: "Calendar Design: 365 Days of Awesome!"

Tuesday, September 5, 2013
2:00 p.m. Eastern (11:00 a.m. Pacific)

In this free PaperSpecs webinar sponsored by Kallima Paper, guest speaker Kit Hinrichs will reveal essential design tips for creating a stunning calendar for 2014. Plus, 100 lucky webinar attendees will receive a free bonus gift.

Palo Alto, Calif. – Aug. 21, 2013 – A Bubble Wrap calendar that literally pops … a calendar that doubles as a to-do list … a typography calendar with daily inspirations … a letterpress calendar that’s displayed on a wooden wall plaque … an interactive origami calendar.

Calendar design has crossed a new creative threshold. To give you some inspiration for those upcoming 2014 calendar projects, PaperSpecs is offering a free webinar – “Calendar Design: 365 Days of Awesome” – led by design icon Kit Hinrichs.

“Kit created one of 2013’s most notable calendar designs (“365” is a prized possession of designers and typography lovers everywhere!), so it’s an honor to have him with us for this event,” says Sabine Lenz, founder of PaperSpecs.

Special Guest Speaker
Founder of Studio Hinrichs, Kit Hinrichs is an instantly recognized name in the design world. He has been the creative force behind several of the most successful and most recognized graphic and brand identities known today. His work has been honored and widely published internationally. Hinrichs is also an author, teacher and highly sought-after speaker on the subject of design.

“With calendar apps on every electronic device, you might think that paper calendars are passé, but the opposite seems to be true,” says Hinrichs. “When the design engages our senses, it satisfies a very real human need, especially in this digital age.”

Webinar Highlights
Calendar Design: 365 Days of Awesome” will include real-world examples of the best in modern calendar design. Lenz and Hinrichs will discuss some of their favorites during the hour. From defining what makes a great calendar to selecting the best paper, Kit Hinrichs will talk about:

  • Why are some calendars so noteworthy?
  • Do you know what EVERY calendar must contain?
  • Is it possible to design a calendar that’s useless?
  • Which format is best for your calendar?
  • Will your calendar be a keeper or end up in the round file?
  • How does paper selector enhance your calendar design?
  • Should you use special printing processes on a calendar?
  • Can that annual calendar become a marketing tool?

Added Bonus Gift
Attendees of the live event will have the chance to win a 2014 Kallima Paper calendar; 100 lucky people will be chosen in a random drawing. Only those attending the live webinar will be eligible to receive this special gift from Kallima Paper.

Who should attend
Calendar Design: 365 Days of Awesome” will be of interest and benefit to designers and marketers wanting to know more about creating calendars that are artful, useful and effective brand building tools for companies large and small.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of Kallima Paper, “Calendar Design: 365 Days of Awesome” is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.

About Kin Hinrich
Over the course of his 45 years in design, Kit Hinrichs, founder of Studio Hinrichs http://www.studio-hinrichs.com, has won hundreds of national and international awards for his work and has been the creative force behind several of the most successful and most recognized graphic and brand identities known today. Several of his pieces are part of the permanent collection of the Museum of Modern Art and the Smithsonian Institution’s Cooper-Hewitt Museum of Design. Kit is a recipient of the prestigious AIGA medal in recognition of his exceptional achievements in the field of graphic design and visual communication. He is a past executive board member of the American Institute of Graphic Arts, a member of the Alliance Graphique Internationale, and has been an Art Center College of Design trustee since 1996.

About Kallima® Paper/Tembec
Kallima® is Tembec’s signature brand of fully bleached, premium coated cover paperboard products used in commercial printing, publishing, prestige packaging, high-impact graphic corrugated containers, point-of-purchase displays, and litho-laminated packaging. FSC®-certified Kallima Coated Cover is ideal for calendars, greeting cards, menus, direct mail, book covers and much, much more. Kallima helps printers and designers create brighter, more vivid print projects and save on costs without sacrificing quality or creative freedom. All that with the reassurance that they are choosing a product that is made in accordance with the most rigorous responsible-forestry standards in the world. To learn more about Tembec and Kallima, please visit www.kallima.com.

About PaperSpecs
PaperSpecs  is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and printYou can connect with PaperSpecs on FacebookTwitter and Pinterest.

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Copyright 2013. All brand names are the property of their respective owners and may or may not be trademarked.

Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152

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