Groundbreaking Event Invitation


Start with all the comforts of home. Add a concierge, a valet and a spa. Then throw in a doctor’s office and a fitness studio. What do you get? A retirement and assisted-living facility inspired by the grand tradition of a hotel.

In creating the groundbreaking invitation, the design team captures the elegance of this community with an earthy, relaxing color palette and classic paper choices (Classic Laid and Oxford). The sleeve, which holds the invite and a brochure, sets a traditional note in Blue Chip Navy. An embossed and clear foil logo and type on the front of the sleeve discreetly impart texture and visual interest.

Including a brochure with the invitation is also a great idea. It not only teases invitees to RSVP in the affirmative, but increases the likelihood that the piece will be a keeper – useful beyond its original intended purpose.


Project Details

Title Groundbreaking Event Invitation Client Balfour at Riverfront Park Date March 2013 Design Ellen Bruss Design Print Tewell Warren Printing
Denver, CO
Paper Sleeve: Oxford Bluechip
80 lb. Cover
Map, Card, Invite: Classic Laid
80 lb. Cover
Envelope: Classic Laid 70lb. Text

Production Details

Dimensions 4" x 9" Print Quantity 750 Production Time 2 weeks Printing Method Offset Number of Colors 6 colors + CMYK + spot PMS Finishing and Binding Emboss and foil on the sleeve, diecut sleeve, aqueous coating


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