The outer envelope offers the first clue as to the why of this direct mail piece – unfold. Okay, I’ll comply with that command (you’ve got me curious). I want to know what exactly is unfolding.
Next comes the announcement contained inside – two hits match black; three hits match grey; words like open gate, fold and wrapped accordion – this next clue leads me to believe that while the printing itself is lovely, this piece must be about those words. Okay, I’m going with the theme of folding.
Yep, that’s it – I have to pull the folds apart to get to the hot pink center (a color tie-in with the envelope) that announces a special event on folding. What’s left to say? This design just works from start to folded finish!