Pull-Up Greeting Card


You don’t need to be four years old to appreciate the mechanism that sets this interactive design in motion. Similar to the fun kids have with pop-up books, I found myself pulling the tab at the top of this greeting card with child-like glee.

The card, consisting of three diecut and scored pieces, is assembled with tape to create a center “easel.” The recipient pulls the easel into place via the tab. This action elevates a separate diecut image. The whole construction can then sit nicely on a desktop.

Bear Grass Aspire Petallics was chosen for the project and is digitally printed with beautiful effect – the shimmering surface of the stock lending a three-dimensional quality to the pinecones image.

The same Petallics carries over to the envelopes as well, which is a great touch. A matching tartan pattern that appears on the card and mailing label ties it all together visually.


Project Details

Title Pull-Up Greeting Card Client GLS Companies Date November 2012 Design Amy Bobrofsky Print GLS Companies
Brooklyn Park, MN
Paper Neenah Classic Crest Digital Canyon Brown 100 lb. Cover;
CTI Aspire Petallics Digital Beargrass 80 lb. Cover

Production Details

Print Quantity 3,800 Printing Method Digital Number of Colors CMYK + opaque white Finishing and Binding Diecut, hand tape 2-way
name match


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