You don’t need to be four years old to appreciate the mechanism that sets this interactive design in motion. Similar to the fun kids have with pop-up books, I found myself pulling the tab at the top of this greeting card with child-like glee.
The card, consisting of three diecut and scored pieces, is assembled with tape to create a center “easel.” The recipient pulls the easel into place via the tab. This action elevates a separate diecut image. The whole construction can then sit nicely on a desktop.
Bear Grass Aspire Petallics was chosen for the project and is digitally printed with beautiful effect – the shimmering surface of the stock lending a three-dimensional quality to the pinecones image.
The same Petallics carries over to the envelopes as well, which is a great touch. A matching tartan pattern that appears on the card and mailing label ties it all together visually.