A vibrant green and orange cover stock (Esse Verde and Esse Arancio) set the exciting and uplifting palette and hint at all the marvels and miracles inside this invitation package designed for Napa Valley Vintners’ annual charity event.
The embossed cover, french-fold pages and square diecut corners give the invitation a refined finish. Elements such as bronze rivets, silver metallic ink; gold foil stamping; a red seal with Napa’s mascot, Hank; and classical typography communicate an elegant event with a modern twist.
Original artwork, painted by Steve Osborn, communicates the overall spirit of the iconic Napa Valley wine country and graces the front of a gift postcard. Crisp, lively photos (scenes of grape vines, auction paddles and raised wine glasses) bleed across pages throughout the invitation folio, capturing visual attention and conveying the philanthropic message.
Auction Napa Valley Invitation was featured as a Paper Inspiration.
Auction Napa Valley Invitation Client
Napa Valley Vintners Date
January 2013 Design
Creative Director: Michael Osborne
Designer: Alice Koswara Print
Pleasanton, CA Paper
All Neenah Paper
Mailer: Esse Verde 80 lb. Cover
Cover: Esse Arancio 100 lb. Cover
Inside: Royal Sundance Felt Natural 80 lb. Text, Classic Crest Eggshell Windsor Blue 80 lb. Text
& Solar White 80 lb. Cover
Postcard: Classic Crest Eggshell Solar White 80lb. Cover
Letter: (inside) Classic Crest Eggshell Classic Natural White
80 lb. Text, (envelope) A7 Classic Crest Windsor Blue 80 lb. Text
10" x 7" Page Count
18 plus cover, letter, postcard, & mailer Print Quantity
5,000 Production Time
2 weeks Printing Method
Offset Number of Colors
Label: 3PMS; Cover: 2 PMS
Inside: 4 pgs 4PMS; 6 pgs 2PMS + metallic silver; 3 pgs 2PMS; 1 pg black PMS + metallic silver; 2 pg at 3PMS + metallic silver + gold foil
Postcard: (front) CMYK; (back) 2PMS
Letter: (inside) 2PMS; (envelope) 2PMS Finishing and Binding
French folds, bronze rivets, embossed cover, diecut, mailing label handwork, foil