From the moment I saw the spot clear foil printed in register over that incredibly blue eye on the front cover, I knew this “eye-catching” self-promotional piece was worth casting my own graphic design eye over.
Designed and printed by Vision Graphics, the high-end marketing brochure features the company’s press capabilities and shows just how fun and effective print can be.
The perfect bound pages are staggered, which allows for comparisons of the various types of coatings, substrates, presses (offset, digital and wide format), and techniques (metallic inks, Staccato imaging) used. A perfed panel on the back cover provides a take-away gift sure to entice (a 25% discount).
Their creative substrate choices show precisely how to add visual and tactile impact. The subtle effects of aqueous on Topkote Dull, the translucent interest of the Digital UV Ultra II, the quirky mesh banner, and the unexpected flexibility of the Super Smooth Pet Blockout banner had me wide-eyed.
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