A card, a book and a poster – all rolled (or should I say “folded”) into one forward-looking holiday greeting. Now there’s cause for celebration!
The multi-functional design from Rios Celementi Hale Studios and notNeutral is deceptively simple. An 11 x 17 sheet with eight carefully sized panels is slit in the middle and folded neatly into a book. Each page tells us what we have to celebrate in the year ahead – from Queen Elizabeth II’s Diamond Jubilee to the 50th anniversary of Andy Warhol’s Campbell Soup cans. Once unfolded, the inside reveals a poster that asks we commit to planting a tree in the New Year.
Digitally printed on the warmth of 80 lb. Mohawk Navajo White Text, the red, black and grey palette looks festive. The grainy images give the card a nostalgic vibe, which is what most of us are feeling at holiday time. Type choices and placement keep it all happily contemporary.