2011 Holiday Cards


A card, a book and a poster – all rolled (or should I say “folded”) into one forward-looking holiday greeting. Now there’s cause for celebration!

The multi-functional design from Rios Celementi Hale Studios and notNeutral is deceptively simple. An 11 x 17 sheet with eight carefully sized panels is slit in the middle and folded neatly into a book. Each page tells us what we have to celebrate in the year ahead – from Queen Elizabeth II’s Diamond Jubilee to the 50th anniversary of Andy Warhol’s Campbell Soup cans. Once unfolded, the inside reveals a poster that asks we commit to planting a tree in the New Year.

Digitally printed on the warmth of 80 lb. Mohawk Navajo White Text, the red, black and grey palette looks festive. The grainy images give the card a nostalgic vibe, which is what most of us are feeling at holiday time. Type choices and placement keep it all happily contemporary.


Project Details

Title 2011 Holiday Cards Client Rios Celementi Hale Studios Date December of 2011 Design Julien Haarc, Mark Rios,
Julie Smith-Clemeni, Bob Hale
Print Tower Lee Company
City of Commerce, CA
Paper Mohawk Navajo White 80 lb. Text

Production Details

Dimensions 4 " x 5.5" folded
11" x 17" unfolded poster
Page Count 11 x 17 sheet of paper folded
to form a 6-page “booklet”
Print Quantity Approx. 1,000 Production Time 7 Days Printing Method Digital Number of Colors 3-colors (Red, Black and Gray) Finishing and Binding Special folding

  1. Kim Kreitman 9 years ago

    Just watched your video about the White Nuckle card…beautiful card, but did anyone bother to tell them “Knuckle” is spelled with a K? LOL. I know it is probably intentional, but it makes the company look somewhat less than intelligent. An outright abuse of grammar.

    • Aaron - PaperSpecs 9 years ago

      Thank you for writing, Kim. We suspect that rather than being somehow spelling deficient, they’re actually ahead of the curve with their spelling. Thanks to our ever-growing digital life, we’re gradually whittling down words and phrases, doubtlessly heading to a series of 🙂 😉 :-O until – that’s right! Back to hieroglyphics we go 🙂

Leave a reply

Your email address will not be published. Required fields are marked *


© 2002 - 2024 PaperSpecs

Log in

Forgot your details?