Continuous Fold Holiday Card

Gold Design & Graphics set out to create a self-promotional holiday card that was meaningful and memorable. Seeing a book written and illustrated by children from around the world about their thoughts on peace inspired the colorful graphic elements of this digitally printed 6” x 6” card.

A 4-color dove (composed of individual drawings all on the meaning of peace) resting on a white background is the front. The back contains the word peace in various languages and was done in a soft beige tone.

Now here’s where the fun begins. It is abundantly clear that this card does not open as usual – slits and scores are visible. A separate 2” x 4” card explains how to open, turn, fold, bend, and flip your way through this interactive delight.

The first move in the continuous fold format takes you from the 4-color dove to a white dove now on a 4-color background of children’s peace illustrations. The next fold creates the shape of a plus sign. One more move, and you see the back of the card. Flip and fold one more time, and you’re back at the front of the card.

Want to do that again? Repeat as many times as you like. This holiday card could be considered a mantra for peace all by itself.

Project Details

Title Continuous Fold Holiday Card Client Gold Design & Graphics Date December 2011 Design Bennet Gold, Ellen Gold Print Gold Design & Graphics
Dix Hills, NY
Paper Mohawk Via Satin Radiant White 100 lb. Cover

Production Details

Dimensions 6" x 6" Print Quantity 125 Production Cost $1.50 per card Production Time 3 days Printing Method Digital Number of Colors CMYK Finishing and Binding Composed by hand, double sided tape, hand scored and hand cut


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