Sustainability Report/Note Cards

43johnroberts

The whole design of this 16-page sustainability report elevates it to the level of an annual report – a message in and of itself about how this company views its commitment to green initiatives.

Images are so important in conveying the theme of this piece, namely that sustainability is “A Way of Life,” and these originals were among some of the most beautiful we’ve seen.

My favorite calls attention to the intersection of the lovely plant we see with its normally hidden, but life-sustaining web of roots. One bold graphic element (white brackets) and one word (roots) bring to mind how fundamental and how deep the sustainability efforts are in this organization.

 

Project Details

Title Sustainability Report/Note Cards Client The John Roberts Company Date March 2010 Design Mark Steinhauser, Kelly Gallagher, Brad Scheuth, Aaron Porvaznik Print The John Roberts Company
Minneapolis, MN
Paper Appleton Coated Utopia 1; Utopia 2XG Matte 100 lb. Cover and 100 lb. Text; French Speckletone Kraft 70 lb. Text

Production Details

Dimensions Report: 13" x 9", Note Cards: 4.75" x 6.63" Page Count 16 Print Quantity 10,000 Production Time 10 days Printing Method Offset Number of Colors CMYK + Special Mix Brown + PMS 347 + PMS 390 + PMS 1375 + PMS 319 Finishing and Binding Score, fold, stitch, kit, mail, OA Satin Aqua


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