Answer: Fast Fading!
Neon pigments are great for short-term impact, especially for events and temporary displays. However, their intensity does not last as long as standard CMYK ink, especially when exposed to direct sunlight.
Neon can be fabulous for a one-day event or short campaign. But for long-term window graphics or use in other sun-heavy environments, be sure to ask your printer how long the color you’ve fallen in love with can be expected to hold its punch.
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