This marketing brochure puts the pedal to the paper!
Mountain Khakis makes clothing designed for living the mountain life – rugged, durable, strong, down-to-earth, comfortable. They, along with Premier Sports, also sponsor a cycling team that is, well … rugged, durable, strong. So what was the paper choice to exude all that power and textured living? FELT of course!
I wasn’t sure about the landscape format at first, but the choice and placement of images won me over – especially when you look at the spread where the cyclists lean off the page as if they were about to ride off the brochure right onto your desk.
The cover is classic set-yourself-apart-from-the-competition (kind of like this piece!) with that one cyclist in red amid a sea of monotone competitors.
Premier Sports Brochurey was featured as a Paper Inspiration.