H.O.T. Commemorative 40th Anniversary Calendar

H.O.T. Commemorative 40th Anniversary Calendar - PaperSpecs

The adult coloring book craze inspired H.O.T. Graphic Services’ 40th anniversary commemorative calendar. It was a way for the marketing services provider to engage its customers while boosting Facebook “likes” and promoting the fact that print is a viable marketing tool.

“A QR code directs customers to a URL that explains the contest rules,” explains H.O.T.’s Cindy Hauff. “The participant ‘likes’ our Facebook page, posts a colored calendar page with #realHOTimpressions, and they receive a free 40th anniversary T-shirt. Then every quarter, our associates will pick the best post, and that customer will receive a prize valued at $200 or more.”

H.O.T. Commemorative 40th Anniversary Calendar - PaperSpecs

The 4-color calendar was digitally printed on Domtar Lynx 100 lb. Cover and included a die-cut backer stand. It took six days to print, hand-assemble, wire-bind and shrink-wrap 750 26-page calendars.

The company included a canister of recycled colored pencils along with the gift to immediately engage customers and make it easier for them to begin participating the minute they received the calendar.

H.O.T. Commemorative 40th Anniversary Calendar - PaperSpecs

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Project Details

Title H.O.T. Commemorative 40th Anniversary Calendar Client Self Date November 2015 Design H.O.T Graphic Services Inc Print H.O.T. Graphic Services Wisconsin Rapids, WI Paper Domtar Lynx 100 lb. Cover

Production Details

Dimensions 8.5 x 5.5" Print Quantity 750 Production Cost $4 each includes stand + pencils Production Time 6 days Printing Method Digital Number of Colors CMYK Finishing and Binding Hand assemble, diecut, wire-bind, shrink wrap




1 Comment
  1. Trish Magdaleno 4 years ago

    Very innovative and Fun!

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