Must Have: Red Paper Plane
“The definition of insanity,” it is said, “is doing the same thing over and over and expecting different results.” Not a bad quote to bring up the next time your client wants to know why their postcards aren’t performing.
The cure to this particular insanity?
The Flapper, which turns direct mail into an interactive, hands-on experience.
This Moving Message Mailer uses four connected panels that reveal the next image, benefit, or offer as the piece is folded and refolded.
Instead of cramming every detail into one panel, you can now walk your audience through one idea, one reveal, or one “aha moment” at a time.
Use The Flapper for:
- Product launches
- Service explanations
- Before-and-after visuals
and more.
Available in four sizes, The Flapper can also include personalization through variable data printing, QR codes, or personal URLs (PURLS).
Best of all, it couldn’t be faster or easier to order. Simply:
- Download the template.
- Add your text + graphics and upload
- Receive your order in as little as 7 business days!
125 copies available · Request by July 23, 2026 · North America only
As a reminder, if you are a PRO member, you can get your copy for free in the PRO portal (click the button below).
Not a PRO Member yet? See what you’re missing!
The Flapper is a registered trademark of Red Paper Plane.
