Answer: Layer order!
Ink percentage and paper shade absolutely matter, which is why this question is a little sneaky. But in this case, the change comes from where the metallic ink sits.
When it is placed underneath CMYK, it can create a shimmering color effect. When it goes over CMYK, it acts more like a highlight.
So before you simply ask for “silver” or “gold,” ask how it will be layered. That one decision can change the whole personality of your piece!
(Thanks to Indigo Ink Digital Printing for the sample pictured above.)
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