Presidential Football Invitation


The Texas State University invitations were superbly played from start to finish.

The outer box – rich color, gorgeous texture. The customizable engraved key – genius concepting. The changing inserts for each game – practical and well planned. The assembly – pure team spirit. The variable data belly bands – subtle, effective use of the technology.

Soliciting donor contributions through direct mail is challenging business, but this package makes it look effortless in a we-know-exactly-what-we’re-doing-and-love-every-minute-of-it way.

The “little” details caught my eye as well. The football stitch graphic on the edges of the printed pieces; the diecut thumb notch for easier opening; the way the key fit into its diecut slots without obscuring the name of the university; the tidy, precise construction of the boxes … just wonderful.

Project Details

Title 2010 Presidential Football Invitation Client Denise M. Trauth, President Date June 2010 Design Julie Babler, Hoyt Haffelder, David King, Yvonne Taylor, Chandler Prude Print Capital Printing, Austin, TX
Taylor Box Co, Warren, RI
STAT Key Company
Paper Neenah Esse Pearlized Cocoa 105 lb. Cover

Production Details

Dimensions 7" x 3.5" x 1" Page Count 12 Print Quantity 500 Production Cost $8,000 Production Time 2 months Printing Method Offset Number of Colors 2 colors (PMS 872 + PMS 504) Finishing and Binding Diecut, custom box, custom laser-engraved keys, saddle stitch bound booklet, variable printed personalized belly band


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