The Texas State University invitations were superbly played from start to finish.
The outer box – rich color, gorgeous texture. The customizable engraved key – genius concepting. The changing inserts for each game – practical and well planned. The assembly – pure team spirit. The variable data belly bands – subtle, effective use of the technology.
Soliciting donor contributions through direct mail is challenging business, but this package makes it look effortless in a we-know-exactly-what-we’re-doing-and-love-every-minute-of-it way.
The “little” details caught my eye as well. The football stitch graphic on the edges of the printed pieces; the diecut thumb notch for easier opening; the way the key fit into its diecut slots without obscuring the name of the university; the tidy, precise construction of the boxes … just wonderful.