Air Master’s Opening


The diecuts are the windows to the soul in this invitation for Air Master Windows and Doors. What a terrific way to highlight the company’s products and re-enforce its tagline: “Built Strong. Designed with Passion.”

I have to admit the freshness of the design and the green printed on silver paper made me go to the website to check out Air Master’s. Wow! When you see some of their projects, you understand the mindset that brought this package together.

The dappled effect as the light shines through the round holes on the front so reminds me of how the sun looks as it filters through the trees on a breezy day. And of course, the rectangular diecuts show the graphic elements of windows, particularly in contemporary architecture.

And what can we say about how the copy is revealed as you slide the invitation out of its diecut sleeve – just perfect!

Air Master’s Opening was featured as a Paper Inspiration.



Project Details

Title Air Master's Opening Client Air Master's Opening Date September 2010 Design Sofia Saez Matos Print Model Offset Printing
Humacao, Puerto Rico
Paper Neenah Esse, Pearlized Silver Smooth 100 lb. Cover and Acetate

Production Details

Dimensions 5" x 5" Print Quantity 250 Production Time one week Printing Method Offset and digital Number of Colors 2 spot colors Finishing and Binding Diecut

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