2011 ADDY Call for Entries

AddyCall

If there was a book that represented the heart, soul and experiences of a graphic designer, I would definitely pick Through the Looking Glass by Lewis Carroll – and such was the inspiration for this direct mail piece for the 2011 ADDY Competition.

The layers of texture, checkerboard pattern, clever copy, typography and royal colors all bring that zany, adventurous spirit of Alice (and our graphic designers) to mind.

And as each panel is unfolded to reveal the details, you can’t help but be reminded that creative lives unfold in much the same way – as a process of exploration and discovery.

The thoughtful engineering of this brochure can be seen with the RSVP card (it’s part of one of the folded arms that has been perfed for easy removal and return). Our “mad hat” is off to the creators!

Project Details

Title 2011 ADDY Call for Entries Client AAF-GF Date December 2010 Design Laura Wallace, Amber Buhrman Print J&M Printing Paper 80 lb. White Uncoated Cover

Production Details

Dimensions 18" x 16" - 6" x 6" folded Print Quantity 350 Production Time 2 weeks Printing Method Offset Number of Colors CMYK Finishing and Binding CD fold with single perforated edge


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