Projacs International Holiday Cards


Paper captured the grace and spirituality of each holiday (via foil-stamping, diecutting and embossing) while providing the company’s imprint and allowing the sender to add a personalized message.


These lovely Projacs International holiday cards, designed by Communica Design, are inspired by the symbolism, origin and ritual around the three religious holidays celebrated by the client: the star, a symbol for Christmas; the moon, a symbol for Ramadan, which is observed during the ninth month of the Islamic lunar calendar; and the square, a symbol for Al-Adha when Muslims go on a pilgrimage to Mecca and pray in circle around the Kaaba, Islam’s holiest site, a cubical monument.

A blind-embossed geometric pattern appears on each card and is created from the individual symbol’s basic shape to form a unique Arabesque. One of the geometric shapes within the Arabesque pattern is diecut to reveal its matching, silver-foil twin on the inside.

The design and production team created greetings that are worthy of their celebrations – elegant in their simple aesthetic, spiritual in their quiet cream and silver palette, masterful in their use of inkless processes, and graceful in their tactile paper selection.




Project Details

Title Projacs International Holiday Cards Client Projacs International, Kuwait Date December 2013 Design Communica Design Beirut Mayda Freije Makdessi,
Izzat Kreidieh
Print Salim Dabbous Printing Beirut, Lebanon Paper Fedrigona Tintoretto
Gesso 250 gsm

Production Details

Dimensions 17 x 11 cm Print Quantity 1,500 each of 3 Production Cost $1,980 Production Time 10 days Printing Method Foil stamp Number of Colors One color (silver) Finishing and Binding Emboss, diecut, score, fold


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