We named the brand ZoZoi, meaning “live life” in Greek. The over-the-top design, kitschy gold foil, and Greek-lish language make this brand ready to be devoured.
Through the use of playful imagery, a touch of gold foil, and a scrumptious color palette, Design Ranch created ZoZoi Bougatsa packaging and marketing materials with a joyous identity for this direct importer of delicious Greek goods.
The star of the show is Bougatsa, a flaky pastry stuffed with sweet or savory fillings. Each variety is featured in a small booklet with photography that shows off the delicate, airy details of the dough. What we like most is how the designers took wholesome images of the theme ingredients and combined them in fun ways – the mountain goat climbing a chocolate cliff, the dairy cow resting comfortably atop a Bougatsa pasture.
The use of gold foil is a perfect color complement to the green look of the photo used on box labels, brochure cover and postcards. That combined with a sprinkling of pink and peach roses invites us to stop and smell said flowers while enjoying one of life’s pleasures – sharing yummy food with the people we love.