Petres Designs shows us just how creative you can get with black ink in this amazing special edition catalogue for a nonprofit organization that supports collaborative creativity among different people with many different beliefs.
The designers visually communicate the group’s ethos with hundreds of cables weaving in and out through the pages of the book, which ultimately link back to an enormous switchboard (done as a gate-folded center spread that I wish had been a tear-out poster).
I love the theme – a play on words that springs from the client’s name (ISM) – egoISM, veganISM, modernism, etcISM. Many volunteers got to contribute their ISM for the book, and photos of the participants run throughout the piece.
The cottony feel of the 80 lb. Crane’s Lettra Cover and the hand binding imparts an artistic sensibility and quality that transforms this from a promotional piece to a keepsake.