Define Your ISM


Petres Designs shows us just how creative you can get with black ink in this amazing special edition catalogue for a nonprofit organization that supports collaborative creativity among different people with many different beliefs.

The designers visually communicate the group’s ethos with hundreds of cables weaving in and out through the pages of the book, which ultimately link back to an enormous switchboard (done as a gate-folded center spread that I wish had been a tear-out poster).

I love the theme – a play on words that springs from the client’s name (ISM) – egoISM, veganISM, modernism, etcISM. Many volunteers got to contribute their ISM for the book, and photos of the participants run throughout the piece.

The cottony feel of the 80 lb. Crane’s Lettra Cover and the hand binding imparts an artistic sensibility and quality that transforms this from a promotional piece to a keepsake.


Project Details

Title Define Your ISM Client ISM community Date December 2012 Design Petre Spassov Print Petre Spassov
Elizabeth Holster
Paper Cover: Neenah Crane’s Lettra Cotton Fluorescent White 80 lb. Cover Interior: Neenah Classic Crest Avon White 70 lb. Text

Production Details

Dimensions 9” x 6” Page Count 90 Print Quantity 30 Production Cost $25 per book Production Time 60 hours Printing Method Cover: Letterpressed
Inside: Digital laser
Number of Colors 2 colors (black & red) Finishing and Binding Hand assembled perfect bind, center gape fold


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