NEWS: Behind the Scenes of Omni-channel Campaigns That Work

News – For Immediate Release

Free PaperSpecs Webinar
Behind the Scenes of Omni-channel Campaigns That Work
Thursday, May 10, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by Canon Solutions America, learn how an omni-channel approach to design can make a bigger impact.

Palo Alto, California – April 24, 2018 – What’s the key to a wildly successful marketing campaign? Design that inspires customers wherever they are. Not only does it change minds and touch hearts in print, but it comes to life on web, mobile and social platforms.

Today’s consumers get their messages through a variety of media. To create a message that will resonate no matter how it is received, designers must use an omni-channel approach.

In this exclusive webinar, marketing maven Sarah Mannone, Executive Vice President at Trekk, will share how design can be used to communicate a consistent message across multiple platforms and give attendees a behind-the-scenes look at omni-channel campaigns that work.

“Designers must consider the many ways that consumers access information,” says Sabine Lenz, founder of PaperSpecs.com. “Sarah Mannone shares key strategies for creating campaigns that make an impact through any medium.”

If you’re ready to expand the reach of your designs, this webinar is for you.

Behind the Scenes of Omni-channel Campaigns That Work
Thursday, May 10, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/

Guest Speaker

With her hand on the pulse of strategic marketing campaigns that span print, web, social and mobile, Sarah Mannone will show designers what it takes to create an omni-channel campaign that gets results. Participants of the webinar will:

  • Come away with a blueprint for omni-channel success.
  • Learn the key elements for designing an omni-channel marketing campaign that works.
  • Know how to create a campaign roadmap that looks at design holistically.
  • Understand how to ensure that design communicates the same message across multiple platforms.
  • Discover how social media and virtual events can reinforce the message of print.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders.

Thanks to the generous support of Canon Solutions America, Behind the Scenes of Omni-channel Campaigns That Work is free for attendees. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.

About Sarah Mannone
Sarah Mannone is Executive Vice President at Trekk, a tech-driven creative services agency. She works with Trekk clients to develop strategic marketing plans and craft measurable programs that span print, web, social, and mobile. As part of the Trekk management team, Sarah is involved in the decisions and strategy around new technologies and applications to meet the current and future needs of Trekk clients. She leverages an expansive knowledge of marketing tactics and technologies to lead creative and technical teams and create communications programs that help marketers meet their business objectives. Sarah holds a Bachelor’s degree from Northern Illinois University and a Master’s in Communications from the University of Illinois. Sarah is a member of the Forbes Agency Council and a frequent speaker at marketing industry events.

About Canon Solutions America

Canon Solutions America, Inc., a Canon U.S.A. Company, provides industry-leading enterprise, production print, and large format solutions supported by exceptional professional and technical services. With the combined technology offerings of Canon and Océ, Canon Solutions America helps companies of all sizes improve efficiency, be environmentally conscious, and control costs through high volume, continuous feed, digital and traditional printing, and document management solutions. Canon Solutions America is headquartered in Melville, NY and has offices across the United States. Learn more at www.csa.canon.com.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at www.paperspecs.com.   

You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.

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