In the Groove: Scoring and Folding Creatively

November 18, 2010
2:00 p.m. Eastern (11:00 a.m. Pacific)


PaperSpecs and Sappi Fine Paper North America take scoring and folding beyond the finishing line in this free webinar based on the recently published “The Standard #4.”

Palo Alto, California – November 4, 2010 – Who knew that paper and printing could be interactive? And sometimes all it takes is a groove to create results that have impact and interest.

PaperSpecs’ latest free webinar, “In the Groove: Scoring and Folding Creatively,” will help you master the power of print when two of the industry’s most creative and knowledgeable minds reveal the powerful potential of scoring and folding.

Based on the contents of Sappi Fine Paper North America’s just-released fourth edition of The Standard, Scoring & Folding, guest speakers Kit Hinrichs, founder of Studio Hinrichs, and Trish Witkowski, chief folding fanatic at the online community foldfactory.com, will show how scoring and folding can help designers organize information, afford new creative options and achieve more successful printed communication.

“Scoring and folding is a practical necessity to many designers,” says Sabine Lenz, founder of PaperSpecs.com. “But these often ignored, I’ll-think-about-that-later finishing processes are so much more – and something we should actively incorporate into the beginning of any creative planning!”

Hinrichs and Witkowski will deliver practical tips, creative techniques and sage advice for using folds to their best advantage:

  • How scoring and folding inspires great design
  • How paper’s characteristics affect scoring and folding
  • When you need a specialist for that exotic fold
  • How folds help your marketing message tell the right story

If you want to learn how scoring and folding can be the creative solution you may have overlooked, then don’t miss “In the Groove: Scoring and Folding Creatively.”

As a special bonus, all attendees will receive a complimentary copy of The Standard #4, Scoring and Folding. While we cannot guarantee the delivery date, if your registration is received before midnight, November 10, 2010, we will make every effort to get the book to you in time for the webinar.

This webinar is free thanks to the generous support of Sappi Fine Paper North America. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.

About PaperSpecs
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements.

About Sappi Fine Paper North America
Sappi Fine Paper North America is a preeminent North American producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Boston, Massachusetts, Sappi Fine Paper North America is known for innovation and quality. Its brand names, including McCoy, Opus, Somerset and Flo, are some of the industry’s most widely recognized and specified. Sappi’s mills in North America are triple chain-of-custody certified to the Forest Stewardship Council (FSC), Sustainable Forestry Initiative® (SFI), and Programme for the Endorsement of Forest Certification (PEFC). Over 80% of the energy used by Sappi’s North American mills comes from renewable resources, resulting in one of the lowest carbon footprints of any major North American coated paper supplier. Sappi Fine Paper North America is a division of Sappi Limited (NYSE and JSE), a global company headquartered in Johannesburg, South Africa, with manufacturing operations on four continents in 10 countries, sales offices in over 40 countries, and customers in over 100 countries around the world. For more information about Sappi Fine Paper North America, visit: www.sappi.com/na.

About Kit Hinrichs
Kit Hinrichs founded Studio Hinrichs in October 2009, following 23 years as a partner of the international design firm, Pentagram. Prior to that, he was a partner in the design consultancy Jonson, Pedersen, Hinrichs & Shakery. Over the past few decades, Kit has been an influential force in graphic design. Included among the hundreds of projects that he has design directed are the California Academy of Sciences graphic identity program, Sony Metreon Entertainment Complex interior graphics, United Airlines’ Hemispheres Magazine, Design Within Reach identity and catalog, and countless annual report, corporate identity, packaging, exhibition, editorial, and promotional campaign programs.

About Trish Witkowski
Trish Witkowski is chief folding fanatic at the online community foldfactory.com. She holds a Bachelor of Fine Arts degree in graphic design and a Master of Science degree in Graphic Arts Publishing from Rochester Institute of Technology’s School of Printing Management and Sciences (now the School of Print Media). An award-winning designer, she held the position of creative director for Baltimore-based agency BMWW for six years, and has taught design and desktop publishing at the college level. Trish has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner. She serves as finishing editor for Graphic Arts Monthly magazine, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook, and FOLD: The Professional’s Guide to Folding. Contact Trish at [email protected].
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Copyright 2010. All brand names are the property of their respective owners and may or may not be trademarked.

Contact

Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152

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