In the Groove: Scoring and Folding Creatively

November 18, 2010
2:00 p.m. Eastern (11:00 a.m. Pacific)

STANDARD-speakersPaperSpecs’ latest free webinar, “In the Groove: Scoring and Folding Creatively,” will help you master the power of print when two of the industry’s most creative and knowledgeable minds reveal the powerful potential of scoring and folding.

Based on the contents of Sappi Fine Paper North America’s just-released fourth edition of The Standard, Scoring & Folding, guest speakers Kit Hinrichs, founder of Studio Hinrichs, and Trish Witkowski, chief folding fanatic at the online community foldfactory.com, will show how scoring and folding can help designers organize information, afford new creative options and achieve more successful printed communication.

Hinrichs and Witkowski will deliver practical tips, creative techniques and sage advice for using folds to their best advantage:

– How scoring and folding inspires great design
– How paper’s characteristics affect scoring and folding
– When you need a specialist for that exotic fold
– How folds help your marketing message tell the right story

As a special bonus, all attendees will receive a complimentary copy of The Standard #4, Scoring and Folding. While they cannot guarantee the delivery date, if your registration is received before midnight, November 10, 2010, every effort will be made to get the book to you in time for the webinar.

This webinar is free thanks to the generous support of Sappi Fine Paper North America. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.

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